2OO9

PEOPLE EN ESPAÑOL | PAGE 2

2009

Be there when People en Español

reveals Los 50 Más Bellos, the 50 most beautiful Hispanics of the year. With exclusive interviews, profiles and captivating original photography, People en Español’s Los 50 Más Bellos. is one of the year’s most memorable issues that readers will hold on to and refer to again

and again.

From a gorgeous star-studded issue to a glamorous red-carpet event, Los 50 Más Bellos

does not miss a beat. This multi-layered franchise includes in-book, event, and online extensions, all of which make it a complete and attractive platform to which to associate your brand.

ONLINE CELEBRITY EVENT

SPECIAL ISSUE SPACE CLOSE

3.16.09 ON SALE

5.1.09

LOS 50

MÁS BELLOS

PEOPLE EN ESPAÑOL | PAGE 3

2009

ENAMORING THE AUDIENCE:

IN-BOOK

People en Español’s Los 50 Más Bellos

in-

book content will feature exclusive stylized photography of the most sought-

after Hispanic celebrities of 2009.

SPECIAL UNIT OPPORTUNITY - JUNE ISSUE

Create impact for your brand within the 50 Más Bellos editorial by surrounding edit* double gatefold feature with four pages of brand ads.

*Actual editorial to be solely determined by People en Español’s editorial team

PEOPLE EN ESPAÑOL | PAGE 4

2009

PeopleEnEspanol.com, the ultimate bilingual entertainment destination, starts the Bellos buzz early with a unique countdown to Los 50 Más Bellos

and exclusive content from past editions. Our digital 50 Más Bellos site special will give your brand the opportunity to position their message around the most eye-catching event of the year!

PARTICIPATING

SPONSOR (UP TO 5 SPONSORS):

•

$75K for 2.76M estimated impressions:

Category exclusive ad impressions throughout Los 50 Más Bellos Special package

•

Ad impressions comprised of 728x90, 300 x 250, 300 x 600, 160 x 600, 234 x 60, 300x100 within Premium channels (Homepage, News, Photos, TV, Music, Movies and Style)

•

Video pod :15 ad unit, 300 x 250 companion ad and 728 x 90 leave-behind

•

Homepage roadblocks and El Boletín

e-newsletter ad unit

SPONSORSHIP OPPORTUNITIES

50 Más Bellos Online content* (4.15.09 –

5.30.09)

•

Exclusive 2009 Access−

Behind-the-scenes with the 50 Más Bellos: 5 video segments, each revealing 10 Bellos in a sexy montage of behind-the-scenes footage and exclusive interviews

−

The photos you didn’t see in the magazine−

Unique coverage of the 2009 celebrity event in New York City

•

The Most Beautiful: A Look Back−

Photo galleries of past 50 Más Bellos stars−

10 years of Bellos -

Then and Wow! −

Gallery of covers from past Más Bellos issues−

50 Más Bellos on the Red Carpet…past event and red carpet highlights

•

User Poll: Who is the Most Beautiful of All Time!

*Actual online editorial subject to change. Excludes the 51st

Most Beautiful Online Package

ENAMORING THE AUDIENCE:

ONLINE

PEOPLE EN ESPAÑOL | PAGE 5

2009

A UNIQUE PARTNERSHIP:

EL BELLO 51

Built off our 50 Most Beautiful franchise and through an exclusive partnership, People en Español

and Yahoo!Telemundo

launched the search of People en Español’s El Bello 51

(51st Most Beautiful).

.

Supported by print, TV, online, and mobile

initiatives this buzz generating multiplatform program created excitement among millions of Hispanic consumers that nominated themselves to win and also followed the campaign closely.

2009 partnership details currently being negotiated. All details

subject to change.

PEOPLE EN ESPAÑOL | PAGE 6

2009

Los 50 Más Bellos red-carpet, high-profile event attracts over 500 VIP guests and celebrities including those featured on the 50 Más Bellos list. The event garners major attention from media outlets of both the Hispanic and General markets and includes smart and sleek integration opportunities for sponsors.

DATEWednesdayMay 13th, 2009TV Upfront Week (tentative)

TIME8 pm –

12 am

LOCATIONNew York, NY

GUESTS500 attendees including celebrities, NY tastemakers and VIPs

PROver 256+ million impressions were garnered via TV, print, radio and online.

EVENT DETAILS

Sofia Vergara Barbara Bermudo, Rodner

Figueroa and Dayanara

Torres

Daddy Yankee performs

Lili

Estefan, Daisy Fuentes and Maria Elena Salinas

Raul de Molina

LOS 50

MÁS BELLOS: THE EVENT

PEOPLE EN ESPAÑOL | PAGE 7

2009

THE EVENT:

SEAMLESS INTEGRATION

Upon arriving at the 2008 event, celebrities and trendsetters smiled for the camera while exiting Toyota Highlander Hybrids, then made their way through the Verizon Wireless lounge to text their friends all about the glamorous night.

Deep inside, Maybelline New York and Garnier treated guests to makeup and hair touch-ups. Everyone enjoyed showing off their best at the Trident photo studio while taking in the latest stellar styles from the Sears Fashion Corner. People en Español

comes to life

Celebrities like Eduardo Verastegui

arrived in Toyota Highlander Hybrids

Inside the Maybelline New York / Garnier Style Suite with Bello 51 winner and spokesperson Danna Garcia Sears Fashion Corner Trident Photo Studio

Verizon Wireless brand ambassadors

Step and Repeat

PEOPLE EN ESPAÑOL | PAGE 8

2009

BUZZING WITH EXCITEMENT

Los 50 Más Bellos

is an incredibly press-worthy endeavor. In 2008, the franchise generated an impressive 256+ million PR impressions via TV, print, radio and online. On-air specials on Univision and Extra as well as video on Verizon V-Cast gave millions exclusive access to our content in both Spanish and

English.

TV SPECIALS TELEVISION COVERAGE

Extra 1-Hour Special

“Cristina”

1-Hour Univision Special “Access Hollywood”

-

NBC

“Escandalo

TV”

-

Telefutura

“El Gordo y La Flaca”

-

Univision

“Cada

Dia”

-

Telemundo

V-Cast –

Red Carpet Interviews

V-Cast –

Inside The Party

MOBILE CONTENT

PEOPLE EN ESPAÑOL | PAGE 9

2009

NOTE: All custom elements subject to final approval and venue coordination. Editorial coverage and sponsorship opportunities subject to change. All product used to be provided by sponsor. 2008 sponsors have first right of refusal on 2009 sponsorship opportunities. *People en Español must approve any usage of the Bellos logo. Max 7 Presenting Sponsors and 2 Supporting Sponsors

•

$***K SPONSORSHIP FEE

+ * NEP in 2009

•

Category exclusivity

•

Logo placement on Step & Repeat

•

Custom branded area

featuring unique integration

•

Celebrity photos with sponsors on Step & Repeat

•

Presence on invitation

•

Rights to the Bellos logo for promotion*

•

Sponsor of event national sweepstakes in April issue

•

Mention on event press release as an event presenting sponsor

•

10 invites to event

•

Product inclusion in celebrity and event gift bags

•

Presence in post-event promotional page

PRESENTING SPONSOR

PARTNERSHIP OPPORTUNITIES

•

$***K SPONSORSHIP FEE

+* NEP in 2009

•

Category exclusivity

•

Custom product integration

•

Rights to the Bellos logo for promotion*

•

Sponsor of event national sweepstakes in April issue

•

5invites to event

•

Product inclusion in celebrity and event gift bags

•

Presence in post-event promotional page

SUPPORTING SPONSOR

LOS 50 MÁS BELLOS

EVENT

•

LOS 50 MÁS BELLOS SPECIAL ISSUE

•

SPACE CLOSE: 3.10.08 ON SALE: 4.28.08

PERFECT BOUND ISSUE

•

In-book impact unit opportunities surrounding 50 Más Bellos editorial available

PeopleEnEspanol.com•

LOS 50 MÁS BELLOS SITE SPECIAL

4.22.09 –

5.30.09

•

Bilingual Site Special to include:•

Behind-the-scenes with the 50 Más Bellos

•

Photo galleries

•

Exclusive videos

•

Los 50 Más Bellos party coverage

•

SOV packages available

JUNE 2009 ISSUE

Be part of the 2009 celebration of the most alluring people in Hispanic entertainment with our unique multi-platform program:

EL BELLO 51•

Strategic Partnership with Yahoo!Telemundo

January 2009 –

May 2009

•

2009 sponsorship details to come