REPOSITIONING BIG FLIX

ABOUT THE BRAND• BIGFLIX is India's largest online movies-on-demand service provider.

• Started in 2008, initiated the DVD distribution service in India. However, over a period of time with changing demands, discontinued that service and put in all efforts into nurturing into a movies-on-demand service.

• BIGFLIX gives viewers the liberty to watch movies across various devices like PC, TV, mobile phones and tablets. They boast as the preferred video on demand service for Apple.

To introducethe concept of

‘Second screen’

To get moreregistrations

ontheir website

Drive awarenessof catalogueand features

IncreaseFan

Engagement& Interaction

THE OBJECTIVE

1 2 3 4

TWO FOLD APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Create Top of Mind RecallUse visuals to attract fans & followers

THE EXECUTIONIntroducing the concept of Second Screen via Facebook

Getting User registrations- Using Bitly Links on Facebook

THE EXECUTION

Getting User registrations - Using Bitly Links on Twitter

THE EXECUTION

Creating Awareness - Catalogue & Features 

THE EXECUTION

Your modern DVD Library Showcasing convenience based updates

Featuring elements of every movie in a minimalistic manner

THE EXECUTIONIncreasing Customer Engagement on Facebook

Increasing Customer Engagement on Twitter 

THE EXECUTION

Movie Enthusiasts

Birthday wishes to our favorite stars done in a minimalistic manner on Facebook

Movie Enthusiasts

Birthday wishes to our favorite stars done in a minimalistic manner on Twitter

INCREASE IN LIKES PER POST 400

INCREASE IN COMMENTS PER POST BY 500%

NEW ORGANIC FANS 1300

BITLY LINK CLICKS 670 +

INCREASE IN TWITTER FOLLOWERS TO 500

THE RESULT

THANK YOU