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© Comprendia, LLC CONFIDENTIAL 2
Building & Leveraging Life Science Networks
•Provide value to build network•New tools make it easier
© Comprendia, LLC CONFIDENTIAL 3
Build Network & Leverage
www
Tools BuildNetwork
LeverageProvide Value
• Leads• Sales• Information• Growth
?
?
?
SDBN
Website
Social Media
© Comprendia, LLC CONFIDENTIAL 4
• Website: Learn about region & opportunities• News: who has $ to spend?• Directory of 400+ companies• New jobs posted daily• Sign up for email updates• Monthly Events• Volunteer• Attend• Sponsor• Connect• LinkedIn group: 6000+ members• Search & contact (see howto Video)• Post news
• Follow also on Facebook & Twitter
Build Network: SDBN
Value: Participate!
© Comprendia, LLC CONFIDENTIAL 5
Build Using
•An engaging website creates a network of potential customers•Powerful lead generation•Large budget? Not so much•Time, planning required•Examples•Newsletter•Webinars•Blog
Value: Inform!
www
© Comprendia, LLC CONFIDENTIAL 6
Website: Webinars
• Think 'How To', not capabilities• Pick topics which highlight your expertise• Get questions and feedback from viewers
• Modern software makes it easier, cheaper
• Fantastic lead generation• 30-fold increase for our client• Engagement 'machine'
© Comprendia, LLC CONFIDENTIAL 7
Website: Blog
• Create an area for informal discussions• Journal club• Tips and Tricks• Industry news• FAQs• Product news
• Engage with customers• Search Engine Optimization• Check out the Accelrys or Promega Blog for an example
© Comprendia, LLC CONFIDENTIAL 8
Social Media Networks
• Build networks of potential clients• Facebook, Twitter, LinkedIn
• Inexpensive, fast• Engage with existing customers
• Find new leads• Get feedback
Value: Engage!
© Comprendia, LLC CONFIDENTIAL 9
Social Media:• Your Profile=Resume
– See our LinkedIn Tips• Build personal network & join groups
• Post useful status updates• Search for leads
• Start your own group– See list of good groups on link above
© Comprendia, LLC CONFIDENTIAL 10
Social Media:• 750K US Life Science Graduates on
Facebook• Some pages have many followers
– Invitrogen: 20K– Molecular Probes: 18K
• Successful pages– Useful information– Contests– Fun
• Benefits– Strengthen brand– Lead generation
© Comprendia, LLC CONFIDENTIAL 11
Build Network & Leverage
www
Use BuildNetwork
LeverageProvide Value
• Leads• Sales• Information• Growth
Participate
Inform
Engage
SDBN
Website
Social Media
© Comprendia, LLC CONFIDENTIAL 12
Comprendia Can Help• Plans to provide value
– BD, Marketing, Social Media– Know scientists
• Resources for implementation– Content, Development– Extensive networks
• Consultations available• Contact or Follow Us
– Blog– Twitter– Facebook
