Bryan Berg ‧ Guinness World Record Holder

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ABOUT THE ARTIST

BRYAN BERG

Bryan Berg was introduced to cardstacking by his grandfather at the age of 8. He is a self-taught artist in all of the techniques he uses today. Berg’s freestanding card structures are based on a grid-like arrangement, which Berg tested in a structural engineering lab to support 660 pounds per square foot―with no tape, no glue, no folding, and no tricks.

Berg holds a Professional Degree in Architecture and a Design Achievement Award from Iowa State University, and a Masters in Design Studies from Harvard.

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GUINNESS WORLD RECORD PROJECTS

GUINNESS WORLD RECORD:TALLEST HOUSE OF FREESTANDING PLAYING CARDS

Bryan Berg has held the Guinness World Record for the Tallest House of Freestanding Playing Cards since 1992. He has been commissioned to break his own record on more than ten occasions, and has succeeded in every challenge to set a new record.

The project shown at left was nearly 26 feet tall and required 1100 decks of cards to build. The tower was constructed in Dallas, Texas in 2007 and remains the current Guinness World Record for Tallest House of Cards.

Berg is hopeful for an opportunity to build a tower 50 feet or even 100 feet tall.

GUINNESS WORLD RECORD: LARGEST HOUSE OF FREESTANDING PLAYING CARDS

Guinness World Records created a new category specially made to recognize a project Berg built in 2004: The World’s Largest House of Freestanding Playing Cards. The project was a replica of Cinderella’s Castle at Walt Disney World which took over 30 days and 3,000 decks of cards to build and measured 15 feet square at the base and 15 feet tall.

During Chinese New Year of 2010, Berg was commissioned to break his own record at The Venetian Macao Resort Hotel, the largest casino in the world. The project took 44 days, 219,000 cards (4,000 decks), and set a new Guinness World Record. With more time and space permitted, these projects are only a small example of what could be built.

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SELECTED MID-SIZED PROJECTS

BEIJING OLYMPIC VILLAGE: HONG KONG, CHINA, AUGUST 2008 - Three WeeksBerg built the Beijing Olympic Village at Langham Place Kowloon, Hong Kong’s largest shopping center, in celebration of the Beijing Olympics. Constructed over three weeks, the project included the Bird’s Nest Stadium, Water Cube, and other Beijing landmarks. The composition received worldwide press coverage including CNN, Reuter’s, Yahoo!, and the AP wire as well as hits in all major media in Hong Kong and mainland China.

LEXUS TELEVISION COMMERCIAL: U.S.A. 2008 - Two WeeksLexus, luxury brand division of Toyota, commissioned Berg to build a city of cards around and on top of their ES Sedan to demonstrate in a television commercial how smoothly the engine performs. The commercial played nationwide across the U.S. for two years, and the behind-the-scenes compilation on the Lexus website became a popular internet pick.

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HOLIDAY INN KEY CARD HOTEL: NEW YORK CITY & WASHINGTON, D.C., U.S.A., SEPTEMBER 2009 - Three MonthsOne of Berg’s most unusual projects was completed for Holiday Inn to promote the largest hotel brand relaunch in hospitality history. This rare glued work featured a life-size hotel room, bathroom, and lobby made entirely of hotel keycards. The client requested a glued work so that guests could fully interact with the keycard room and furnishings, and the front desk could be staffed with attendants giving out prizes. Media coverage included a 32-state live satellite media tour and major television and news coverage worldwide, with key features in The Today Show, Live! with Regis & Kelly, ESPN First Take, The Wall Street Journal, New York Post, Fast Company, Huffington Post, Daily Mail, and more. The project was built in Santa Fe, and exhibited both on South Street Seaport in New York City and the national Washington Convention Center in Washington, DC. It is now permanently housed in Kemmons Wilson Gallery, museum of life and legacy of founder of Holiday Inn, in Memphis.

NEW YORK CITY SKYLINE: NEW YORK CITY, U.S.A., FEBRUARY 2005 - Two WeeksThe project above was built in Times Square, New York City as a fundraiser for Southeast Asia, with one card to represent each tsunami victim. The New York City Skyline shown here included famous landmarks such as the Chrysler Building, Empire State Building, Flat Iron, and Yankee Stadium. It took approximately two weeks to build and was featured on the top morning television show ‘Good Morning America’ every day for 14 days. It achieved the longest time any subject has ever received continuous coverage on the show. New York City crowds gathered against the window outside the studio to watch Berg’s progress day and night.

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EARTH DAY RECYCLED GIFT CARD CITY: VANCOUVER ISLAND, CANADA, APRIL 2010 - Ten DaysIn this ten day project, Berg used 22,000 recycled gift cards to create a city skyline. The project aimed to raise awareness of recycling for Earth Day, and included daily kids workshops with elementary school groups learning about conservation. The project was very colorful and unique, and Berg’s first freestanding work with nontraditional cards.

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ISTANBUL CEVAHIR 5TH ANNIVERSARY: ISTANBUL, TURKEY, OCTOBER 2010 - Ten DaysBerg was commissioned to build a mix of old and new architecture to celebrate the fifth anniversary of Istanbul Cevahir, the largest shopping center in Europe. In Berg’s composition, replicas of ancient landmarks of historic Istanbul culture including Hagia Sophia, Galata Tower, and Maiden Tower were paired with a reconstruction of the modern Cevahir Shopping Centre. The atrium floor and balconies of the shopping center were crowded with visitors throughout the ten day event. Berg’s first appearance in Turkey, the project received press coverage and interviews in every major national television and news publication as well as a live spot on the most popular late night television show.

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SKY POKER 'PLAY THE NATION' CAMPAIGN: LONDON, ENGLAND, FEBRUARY 2012 - Seven DaysFor Berg's first project in the UK, Sky Poker teamed up with the record holder to celebrate its highly anticipated 'Play The Nation' campaign. A division of BSkyB British Sky Broadcasting, Sky Poker is Britain's leading online poker room. After a public Facebook vote, Sky challenged Berg to recreate one of London's most famous landmarks: Big Ben and the Houses of Parliament. In the city's 2012 Olympic Park village, Berg presented Big Ben at Aspers Casino Westfield Stratford, the UK's largest gaming venue and biggest poker room. The freestanding structure took 50,000 playing cards to complete. Soccer AM radio host Max Rushden performed the knockdown, sending the enormous 14 x 7 1/2 ft composition flying with a kick of a soccer ball.

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SILVERSTAR CASINO 3RD ANNIVERSARY: JOHANNESBURG, SOUTH AFRICA, MARCH 2011 - Ten DaysBerg's first project in Africa, the artist spent 10 days creating a replica of Silverstar Casino with 63,000 freestanding playing cards in celebration of the resort's third anniversary. The composition included the property's gaming and dining area, hotel, lake, and fountains. Berg also hosted cardstacking workshops for kids at Mashudu Primary School and on-site, and enlisted 4 young soccer players to help with the knockdown. The project was covered by top print, television, and radio outlets in Johannesburg and South Africa as well as internationally on ProSieben's Galileo Big Picture of Germany, and a segment for the Discovery Channel which broadcast throughout North America.

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SKOLL WORLD FORUM: OXFORD, ENGLAND, APRIL 2011 - Three DaysBryan Berg worked as card architect of the iconic Radcliffe Camera building and appeared in a video opening the 2011 Skoll World Forum in Oxford, England. Jeff Skoll, first president of eBay and billionaire philanthropist, has created a network of non-profit organizations including this annual conference. Filmed in Los Angeles by TakePart, digital division of Academy Award-winning production company Participant Media, the video conveyed a message of working together for change to attendees at this gathering of world leaders and social entrepreneurs. Participant Media films also include: Waiting for Superman, An Inconvenient Truth, Fast Food Nation, The Cove, Charlie Wilson's War, The Kite Runner, and many more.

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MAXIMIZING PRESS COVERAGE

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PRINT AND TELEVISION MEDIACardstacker projects achieve high success rates in media results for clients with extensive local, national, and international media coverage corresponding to the scope of the project. Berg is the only artist worldwide who performs cardstacking on a large, professional scale. Each project is unique and universally appealing. Media and audiences alike relate to the task of building a house of cards, but only Berg has accomplished projects so tall, large, and elaborate with freestanding cards, no tape, no glue, and no tricks. Projects are consistently widely publicized in print, television, radio, and internet.

TIMELAPSE AND VIDEO CAMPAIGNSThe Cardstacker team offers timelapse and other video campaigns. Most clients hire timelapse video to share with press, at the event, and online. Showtime Television created a special video with Berg building a U.S. state capitol building in 2008 to promote their series ‘The Brotherhood.’ The video received more than 4 million views on YouTube. Berg has also created a Top 10 MTV/VH1 music video with the band The Bravery; television commercial for Lexus; and video campaigns for Loctite and Betfair for The World Series of Poker.

INTERNET PRESENCEUpdates about each project appear on the Cardstacker website, Facebook, and Twitter pages. Clients can hire a custom project blog, like The Venetian Macao House of Cards 44 day blog. Clients such as The Venetian Macao, Holiday Inn, and Loctite for The World Series of Poker have hired project micro-sites to promote their Cardstacker project, videos, press coverage, events, workshops, and contests.

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KIDS WORKSHOPS

Workshops with children offer an effective way to involve the community first-hand in a Cardstacker event, and also offer pleasing photo opportunities for media coverage. Berg can work with children up to 30 minutes per day during an event, teaching kids his unique technique for stacking.

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KNOCKDOWN EVENT

The knockdown event is one of the most important and popular dates of every project. Press and audiences return to experience and photograph the incredible finale, and watch Berg prove that his works are real freestanding houses of cards. Viewers watch the cards fall, and realize no tricks could have been used in the construction. Clients work directly with the artist to design a unique knockdown solution for the project: a giant fan, kids with toys or coins to throw, a hidden string pulled by a celebrity guest, a CEO with a watermelon. The possibilities are endless!

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SAMPLE PRESS RESULTS

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KEY PRESS COVERAGE FOR THE VENETIAN MACAO GUINNESS WORLD RECORDMacau, S.A.R., China, March 2010 - 44 Day Guinness World Record Project

This project was selected by Guinness World Records as an official case study for successful media coverage achievement obtained by a Guinness World Record project.

NATIONAL PUBLICATIONS:South China Morning PostTime Out Hong Kong Macau Post DailyHong Kong DailyMacao Daily NewsMacau Post DailyThe StandardPeoples DailyShanghai DailyEconomic WeeklyHeadline DailySky LifeGuangzhou Metro DailySouthern Metropolis DailyInformation TimesChina Business NewsNanfang DailyNews ExpressStyle WeeklySouthern Metropolis WeeklyBusiness TravelPassengersModern WeeklyVIP MagazineMangazinePure TravelHong Kong Economic TimesHong Kong Economic JournalHong Kong Commercial DailyJornal Do CidadaoJornal San Wa OuJornal Cheng PouJornal Tribuna de MacauJornal San Wa OuJornal Va Kio Ming Pao Daily News

TELEVISION:CCTVBBC News UKCBS NewsCNN NewsJiang Xi TVLiao Ning Satellite TVBeijing TVSi Chuan TVReutersBBC BrazilNew Tang Dynasty Television

INTERNET:Yahoo! IndiaAsian News InternationalAFP Top PhotosFotoglifAsian JourneysAfrican LeaderWebindia123NeatoramaCasino Online UKHappyMacao.comChina.org.cnNine MSNMedia BistroPR Newswire AsiaIfeng.comGznet.comQQ.comPmasia.comChinatour-net.comDayoo.comChina.com163.com

The ListThe SunTai Chung Pouam730 Sing Pao Daily NewsWen Wei PoWeekend WeeklyWhere Hong KongWhiz-Kids Express WeeklyU MagazineVogue: China

INTERNATIONAL PUBLICATIONS:Time MagazineSan Francisco ChronicleBoston Globe Daily MailWorld Records AcademyThe Daily HeraldThe HinduThe Hindu TimesThe Asian AgeThe Sunday SunThe Seattle TimesNorthern Territory NewsSydney Morning Herald Le Journal de MontrealLe Journal de QuebecMetro UKMX BrisbaneMX SydneyPetofi NepeDaily MirrorTimes of SurinameSunday MailIndia Gazette

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KEY PRESS COVERAGE FOR HOLIDAY INN KEY CARD HOTELNew York City, U.S.A., September 2009 - Two Week Exhibitions

This project was selected by Intercontinental Hotel Group, global owner of the Holiday Inn brand, and by Weber Shandwick worldwide public relations company as an official case study for successful media coverage achievement obtained by a special event project.

NEWSPAPERS & PUBLICATIONS:New York PostThe Wall Street Journal AM New YorkFast CompanyBrandweekDaily Mail Daily TelegraphGlobe and MailThe GuardianThe Sun UKMetro UKThe London PaperSan Jose Mercury NewsContra Costa TimesDenver PostDe Telegraaf NetherlandsLes EchosQuotidiano TravelKIDW GermanyEFE SpainAltonivel MexicoLe Repubblica ItalyMaktoob Business Middle EastSaigon Giai PhongSydney Morning HeraldThe Age Melbourne

TELEVISION:Live! With Regis and KellyNBC Today ShowESPN First Take13 WHAM NewsDaily BuzzFox and FriendsReutersNoticieroCNN TurkWPLJ 95.5China ViewXinhua News

INTERNET:AOL TravelAFPHuffington PostLa VieHirszerzoJezebel.comMedia PostMujerhoy.comGuardian.co.ukPR News WireAP News WireWFAA.com

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KEY PRESS COVERAGE FOR BEIJING OLYMPIC ATHLETE VILLAGEHong Kong, China, August 2008 - Three Week Project

This project marked Berg’s first live appearance in Asia, and was featured in every major publication in Hong Kong, as well as impressive coverage in mainland China and international publications, television, radio, and internet.

NEWSPAPERS & PUBLICATIONS:Apple DailyThe Standard (Hong Kong) South China Morning PostOriental Daily NewsThe SunHong Kong Daily NewsMetro Hong KongWeekend WeeklyEast TouchMing PaoAM 730Sing TaoU MagazineBC MagazineExpress WeeklyHK China News AgencyHeadline DailySing PaoTa Kung PaoChina DailySudden WeeklyHong Kong Economic TimesHong Kong Economic Journal

Hong Kong Commercial Daily Hong Kong City GuideNew Monday MagazineTVB WeeklyHong Kong WalkerConciergeBeatsWan Wei PoKosmo! AsiaFar Eastern Economic ReviewLa Vos de GaliciaThe HinduUSA Today Cruise Log

TELEVISION:BBCReutersCCTVFuji TelevisionTVB PearlRadio Television Hong KongCable Entertainment News

INTERNET:ITN.co.ukUSAToday.comMSNBC.comGCMT OnlineSport 24 OnlineStar.starphotoGuinness RecordsMediafaxHeadline OnlineQuotidian.comTakungpao.comPressfotoplus.comYnet.comYoutube.comYahoo! SportYahoo! ChinaYahoo! Japan Yahoo! TaiwanYahoo! News BrazilSina.comUA CinemasWestking.comShuimohua.comShinjibo.comMysinchew.com

KEY PRESS COVERAGE FOR ISTANBUL CEVAHIR 5TH ANNIVERSARY CELEBRATIONIstanbul, Turkey, October 2010 - Ten Day Project

Key large features included client and artist for all major media outlets in Turkey for this ten-day event. This is a partial report as coverage for this recent event is still being catalogued.

NATIONAL TELEVISION & PRIME TIME NEWS:Kanal D ATV Star TVTGRT HaberShow TV Haber TurkCNN Turk

NATIONAL NEWSPAPERS & PUBLICATIONS:HurriyetSabahPostaTime Out IstanbulWhere Istanbul ext

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PROJECT PLANNING & EXHIBIT STAGING

PROJECT PLANNING

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CONSIDERATIONS

‧ How much time, space, and budget are available?

‧ What scope of media coverage and/or foot traffic are desired?

‧ What construction timeframe is needed to meet ideal launch and completion dates?

ACTION

‧ Book a contract that includes details of timeframe, budget, general theme of project, and logistical notes.

‧ Work with the artist directly to choose exact composition details and receive a rendering.

‧ Work with the Cardstacker team to plan logistics of your event and setup requirements, including branding optimization for your exhibit, public relations materials, and website and social networking promotions.

Sample renderings: Lexus City for Television Commercial (Upper), Beijing Olympic Athlete Village (Lower)

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EXHIBIT STAGING

The Cardstacker team works closely with each client to determine the best staging solution to showcase and protect the project, and to optimize client branding and logo presence for photo placement in the chosen composition. Each client receives specified measurements and construction notes for enclosure and work platforms, and text and photos for signage, backdrops, and promotional use. All staging items can be sourced for rent or purchase locally to save the client money on shipping.

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PROJECT ENHANCEMENTS__________________________

TIMELAPSE VIDEOThe Cardstacker team offers high definition timelapse photography, video editing, and YouTube and social video-based marketing of the project. Clients such as Disney, Island Records, Showtime, Lexus, Betfair for World Series of Poker, and The Venetian Macao have received millions of views through this service.

PROJECT MICRO-SITEThe Cardstacker team offers project websites featuring the construction, surrounding events, daily photo updates, blog entries by Berg, links to social media, and press coverage and releases. Clients such as Holiday Inn, Loctite for World Series Poker, and The Venetian Macao have experienced the benefits of making a micro-site an integral part of their campaign.

SATELLITE MEDIA TOURAn experienced interviewer, Berg has participated in global satellite media tours of over 30 stations per day including key client messaging and branding in every spot.

GUINNESS WORLD RECORDSFacilitation of Guinness application and adjudication.

CONTESTAdvertising a contest in conjunction with the project can increase public interest, for example: find a lucky card in the knockdown to win a vacation or shopping spree, or enter a raffle guessing the number of cards and win a chance to personally perform the knockdown. Contests can gain additional visibility on client websites, such as Holiday Inn and The Venetian Macao have successfully accomplished.

PROJECT MANAGEMENT: INCLUDED SERVICES__________________________

DESIGNArtistic and logistic planning directly with the artist, including choice of subject matter to best meet each client’s goals, space, and timeframe.

EXHIBITExhibit and staging planning and list of required materials.

PRESS PARTICIPATIONParticipation in initial press conference announcing the project, and additional media interviews, live television, and radio spots throughout the course of the booking.

PROMOTIONImages, text, and existing video clips of past projects and press for campaign promotions, as well as graphic design and copywriting services if desired.

Marketing and PR support for your campaign, including press release collaboration and additional distribution, visibility on the Cardstacker website and social media.

KIDS WORKSHOPSClients can involve the community in a project by hosting hands-on kids workshops with Berg.

KNOCKDOWNThe knockdown event is always extraordinarily popular with the public and media, Berg offers a final press event and knockdown of the structure with a method of the client’s choice: leaf blowers, coin toss, CEO participation, hidden string, or other endless creative possibilities.

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2010 Venetian Macao World Record Timelapse & Knockdown

See More Videos and Projects at: www.cardstacker.com

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Videos and More at: www.cardstacker.com