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Christmas Branding: Top Tips to Infuse YourBrand with Seasonal Spirit
Christmas season is the most important time for businesses and themarketing world.
The best time of the year to promote your brand name.
Get creative and blend Christmas with your brand to woo customers.
Popcorn presents - Top Christmas Marketing Campaign Ideas for aproductive festival season.
Blend Christmas with the brand
A Christmas tag on the product is not enough.
Align the characteristics of the product with that of theholiday season.
The product must invoke festive emotions.
Attract customers by making the product integral to Christmascelebration.
Create offers and products that induce Christmas feels.
The easiest method in Christmas advertising campaign to induce thefestive spirit.
Some sellers launch special Christmas packaging.
Opt for vibrant wraps to catch the attention of the public.
A novel design can be intriguing and can attract new customers.
Can assign unique packaging designs to the different set of products.
Special Christmas Packaging
Print media is still a viable option for advertising.
The entire front page can be used for advertising givingentire focus to the brand.
Use winter colours that convey the feelings of luxury andmerriment to the people.
The addition of Christmas advertising slogans can double theimpact.
Try to provide the ad to almost every popular print media.
Christmas Print Ads
Christmas Discounts
The tried and tested method to attractcustomers during Christmas.
Use discounts to kickstart theadvertisement campaign.
Give favourable discounts to get thecustomers opt your store to purchase theirChristmas gifts list.
Your offer should have some edge overyour competitor's.
Remember to make the discounts intoChristmas slogan for a better responsefrom the customers.
Provision for last-minute shoppers
The tried and tested method to attract customersduring Christmas.
Use discounts to kickstart the advertisementcampaign.
Give favourable discounts to get the customers optyour store to purchase their Christmas gifts list.
Your offer should have some edge over yourcompetitor's.
Remember to make the discounts into Christmasslogan for a better response from the customers.
Christmas gift offers
Buying gifts for Christmas is a long-living tradition.
Offer customers to gift your brand items as Christmasspecials.
It is the best way to garner customer support.
Advertise your special gift offers on print media andwebsite.
Giveaways
The most efficient strategy to increase brand popularity.
Conducting exciting contests where the winners get thegiveaways as the prize.
Ask the winners to publicize the brand as part of thecontest
Communicate offers with customers through personalizedemails and newsletters.
Social media Christmas campaign can successfully carry outthis strategy.
Emotional Branding
The crux is to see customers as people rather than profitgenerators.
Try to get the brand identity into people’s hearts.
Emotionally influencing customers, ensure betterinteraction through social media.
Start advertising using hashtags.
Use social media Christmas campaign to market your brandthrough online Christmas polls, posting pictures of latestproducts and offers, etc.
Create the ambience Decorate your store to attract customers.
One of the easiest way of Christmas branding.
Hire a professional decorator or do it yourself.
Use decorations that create the festive atmosphere for thecustomers.
Revamp your website to include the festive colours.
