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Codes and conventions of music videos

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Page 1: Codes and conventions of music videos
Page 2: Codes and conventions of music videos

Types of Music Video0 Narrative – When the imagery in the video has people

acting out a story alongside the song.

0 Performance – When the band or artist is playing the song throughout the video.

0 Mixture – When the camera cross cuts between performance and narrative.

0 Cameo – When the artist appears in the video but doesn’t take a major role in the storyline.

0 Animation – When the figures in the video are not life-like. (Videos can sometimes include a mix of animation and narrative)

Page 3: Codes and conventions of music videos

Camera ShotsThe genre of music can change what type of camera shots are used.

0 Crane shots – These are used mostly for performance videos so that shots of the artist on the stage can been shown from many different angles.

0 Pans/tilts – These are used to move from one band member to the other in performance videos and to show the artist in dramatic ways.

0 Close-ups – In performance videos they focus on the artist mouths and their instruments. In narrative videos they focus on the actors/actresses faces to show their emotions in relation to the song.

0 Tracking shots – Used to follow the artist around in either narrative or performance videos.

0 Establishing shots – Used in performance videos to show the view of the stage and the audience in front of it.

Page 4: Codes and conventions of music videos

Editing and SoundThe editing process of music videos is very important as the way the shots are selected and put together is a result of the type of mood and emotions that come across in the video. The visuals of the artist singing also have to be in sync with the lyrics of the song.

0 Split screen

0 Jump cuts

0 Imagery that matches the lyrics

0 CGI effects

0 Diegetic sound

0 Changing volume of sound

Page 5: Codes and conventions of music videos

Mise-en-scene0 Props – The props in a music video change depending

on the genre of music and what kind of story is being told. In a performance video the props are usually instruments and equipment like mics and amps.

0 Costume – The costume of the artist is chosen to reflect how they would like to be seen by the audience. The characters costumes usually reflect the genre of music.

0 Location – Usually set in places that people can associate with like a park or town.

Page 6: Codes and conventions of music videos

Mise-en-scene for Different GenresDifferent genres of music have different conventions for their music videos to reflect the genre in the story.

0 Hip Hop – Uses contrast between light and dark and have costumes and shots that show a women’s sexuality to attract men. The majority of hip hop artists are males so females would feature heavily as supporting roles.

0 Pop – Uses bright colours and flashing lights, with changing backdrops and costumes. Pop appeals to younger audiences as the videos are fairly innocent and use imagery that they can relate to.

0 Rock – Rock bands usually like to make performance videos or mixtures. They use quite dark colours and settings and like to show a lot of emotion through their performances or stories.

0 R&B – Uses similar conventions to Hip Hop but also includes a sense of wealth and power through expensive cars and lots of jewellery.

0 Jazz – Uses dramatic lighting and usually performance videos. Costumes tend to be suits for men and fancy dresses for women.