Creating the Poster

Amelia O’Callaghan

As a group we decided we had to create a Digipak. Unfortunately we didn’t have much time left when it came to creating the Digipak however myself

and Siobhan managed to get round and do it.

We mainly followed my poster design that I had originally created however I think we worked equally as a team

Here in this PowerPoint you will see the process of how we created the poster together.

The first stage was to research The first stage was to research some existing Posters, I have some existing Posters, I have

already done some more in depth already done some more in depth research on my blog, which you research on my blog, which you can see further down but I made can see further down but I made

another moodboard to help another moodboard to help refresh what important features refresh what important features

were needed.were needed.

Here is my Poster design, we each created one and chose ideas from all of them, our final poster consisted mainly of my design.

Amelia O’Callaghan

We decided to put a banner across with the title ‘New

Album’ this makes it obvious that the poster is advertising

a new CD. The writing is large and we used a different font in order to make it stand out

more.

By incorporating iTunes into the cover we felt it fitted with the conventions of a

poster and makes the poster look more professional

The group name is in a very large in order to make it the main

focus so the audience know who the CD belongs to. We used the Bevel and Emboss feature to make the writing

more distinct

When it came to the picture we used the Quick

Selection Tool. This allowed me to remove the pictures background and just have

the picture of the group. We did the majority with the Quick Selection Tool yet

used the magic Wand Tool to get rid of particular

colours.

Although not all CD Posters do, I decided to use direct address pictures as I fee they connect with the audience more. The long shot of the group also shows them off more and the angle makes he

photo more interesting.

To make the photos look a better quality we fiddled with the

lighting settings in order to make the picture more

luminated. We also got rid of any blemishes to the skin that were really obvious as these

would not normally be seen on celebrities.

We have used reviews from magazines that we thought matched with our target audience of 11-16 year old girls. The reviews also help to advertise the CD as something you would want to buy. The colours used also appeal to the audience and fit our genre

From the research I did on posters I knew it was important to include an image of the Digipak. We therefore

chose to put it in the corner so it could be seen but would not obscure the

image of the group.

We wanted the poster to be fun and colourful to highlight the bands aspects. The background was made up of varies pinks that I designed using the gradient

tool. (Pinks fit our target audience)

Amelia O’Callaghan

I am very pleased with I am very pleased with our final Poster design. our final Poster design. I feel that it conforms to I feel that it conforms to

the traditional Pop the traditional Pop genre conventions and genre conventions and will be successful in will be successful in

appealing to my target appealing to my target audience. audience.

Amelia O’Callaghan

I am very pleased with I am very pleased with our final Poster design. our final Poster design. I feel that it conforms to I feel that it conforms to

the traditional Pop the traditional Pop genre conventions and genre conventions and will be successful in will be successful in

appealing to my target appealing to my target audience. audience.