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Hustling
How to find the rules& how to break them.
Jack Smith
(or that time I “hacked” LinkedIn’s ad-system)
Jack Smith
AngelPad was nice enough to keep one spot open for any entrepreneur(s) reading this post.
If you’re interested in applying, you have until Wednesday, so get on it.
Objective: Get into AngelPad
Objective: Get into AngelPad
■ Goal: Get on Thomas’ radar
S T A G E 1
Select your weapon of Choice
S T A G E 2
Find out the rules(and how to break them)
Rules
■ 1) The Ad-Unit
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters
Targeting
■ Job title: CEO■ Company: Vungle■ People targeted: 1
Targeting
■ Job title: CEO■ Company: Vungle, AOL■ People targeted: 2
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google■ People targeted: 3
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft■ People targeted: 4
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Google, Microsoft,
Apple■ People targeted: 5
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay■ People targeted: 6
Targeting
■ Job title: CEO■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay, Paypal■ People targeted: 7
OK!
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options
Rules
■ 1) The Ad-Unit■ 2) Targeting parameters■ 3) Bidding options■ 4) The review process
S T A G E 3
Know the risksand take precautions to protect against them
Risks
■ risk: Account could get banned■ solution: use masked email address
■ risk: Could get a cease and desist letter■ solution: take that risk
■ risk: Could get sued■ solution: don’t say anything slanderous
Putting it into practice
Targeting
■ Thomas■ Ex-colleagues■ Investors
#hustlecon
Other examples
Objective: Contact Color’s CEO, Bill
Objective: Contact Rovio’s CEO
Result: Email from a VP at Rovio
cost: $3.24
Objective: Get Spotify as a client
Result: Secure Spotify as a client
cost: $16.34
1) Define your Goals2) Learn the Rules3) Understand the risks4) Find out how to break the rules
Summary
