Devil.bizzplan4 (6)

DEVIL MAY CARE He is perhaps the most evil creature in the entire world, but could he change for love, really?

This document and the information contained herein are provided solely for the purpose of acquainting the reader with the feature film project DEVIL MAY CARE, which is owned by Venus Films. This confidential memorandum does not constitute an offer to sell, or a solicitation of an offer to purchase, securities. It has been submitted on a confidential basis solely for the benefit of selected, highly qualified investors and is not for use by any other persons. By accepting delivery of this confidential Memorandum, the recipient acknowledges and agrees that: (i) in the event the recipient does not wish to pursue this matter, the recipient will return this copy to the address listed above as soon as practical; (ii) the recipient will not copy, fax, reproduce, email, or distribute this confidential memorandum, in whole or in part, without permission; and (iii) all of the information contained herein will be treated as confidential material.

TABLE OF CONTENTS Risk Statement Mission Statement The Pitch The Synopsis Director’s Bio Visual Concept Locations / Visual Ideas Comparable Films Marketing and Distribution Plans Production Plan / Timetable Financial Plan Potential Revenue Projections

DEVIL MAY CARE Confidential Memorandum 1

RISK STATEMENT Investment in the film industry is highly speculative and inherently risky. There can be no assurance of the economic success of any motion picture since the revenues derived from the Production and distribution of a motion picture depend primarily upon its acceptance by the public, which cannot be predicted. The commercial success of a motion picture also depends upon the quality and acceptance of other competing films released into the marketplace at or near the same time, general economic factors and other tangible and intangible factors, all of which can change and cannot be predicted with certainty. The entertainment industry in general, and the motion picture industry in particular, are continuing to undergo significant changes, including declining theatrical attendance, primarily due to technological developments. Although these developments have resulted in the availability of alternative and competing forms of entertainment, such technological developments have also resulted in the creation of additional revenue sources through licensing of rights to new media, and potentially could lead to future reductions in the costs of producing and distributing motion pictures. In addition, the theatrical success of a motion picture remains a crucial factor in generating revenues in other media such as DVDs, videocassettes, and television. Due to the rapid growth of technology, shifting consumer tastes, and the popularity and availability of other forms of entertainment, it is impossible to predict the overall effect these factors will have on the potential revenue from and profitability of feature length Motion pictures. DEVIL MAY CARE is a feature-length motion picture project itself in the organizational stage and is subject to all the risks involved in the creation and development of a new business, including the absence of a history of operations and minimal net worth. In order to prosper, the success of DEVIL MAY CARE will depend partly upon the ability of the production team to produce a film of exceptional quality at a lower cost that can compete in appeal with higher-budgeted films of the same genre. In order to minimize this risk, the production team plans to mitigate financial risks where possible. Fulfilling this goal depends on the timing of investor financing, the ability to obtain distribution contracts with satisfactory terms, and the continued participation of the current production team. DEVIL MAY CARE Confidential Memorandum 2

MISSION STATEMENT DEVIL MAY CARE LLC and the producers will produce a romantic comedy with the high artistic and production quality of a studio film, but a fraction of the cost. By keeping the film independent it allows for a much more streamline production with less waste and more Profit sharing. The production company will release it through distributors such as Lions Gate in a significant number of theaters across North America and around the world to all viable markets and platforms, earning a profit for our investors. We are also implementing a few new approaches, which will minimize and better insure the return of investment for the investors and the Production. One of these is to keep the total budget around 18 million dollars, the revenue of DVD sales alone can bring more than that from international sales and licensing. Basically the revenue generated from theaters worldwide will be almost completely pure profit. DEVIL MAY CARE Confidential Memorandum 3

THE PITCH Title: DEVIL MAY CARE Genre: Romantic Comedy Concept: DEVIL MAY CARE is a smart love story between Lucifer (in the body of a man) and a pure woman. The Hook: Audiences will enjoy the most famous evil creature in the world maneuvering in comedic situations as he pursues his love all while he is conflicted because he is bad but she makes him want to be good…


THE SNYOPSIS They say that love can move mountains, but can it save the soul of the most evil and maligned – and impeccably dressed - monster ever created?

And is there a woman on earth who is so pure, loving and amazing that she can make the Devil want to throw off his infernal kingdom and actually become a better person?

All these questions are answered in The Dev il May Care , a sweet yet controversial, supernatural romantic comedy that explores questions of love, dating, Heaven & Hell, and everything humorous in between.

In our story, a listless Lucifer, bored with the ease at which humans can be tempted in these modern times, discovers Grace - a woman who could be the last remaining pure soul on earth. He promptly sets off to tempt, corrupt and ultimately capture her soul for all eternity, filed away in a never-ending warehouse of cheaply made filing cabinets.

Lucifer gets to borrow the body of a man for a week to go to earth (in the guise of the most handsome, suave and wealthy businessman in the world). But once he arrives and comes face to face with the beautiful, kind-hearted yet spirited Grace, he gets more than he bargained for, as she’s not so easily impressed, and has a few secrets of her own. Plus, her co-worker Gene has his sweater vest-wrapped heart set on Grace as well, which only adds to the romantic and tactical competition the Devil must face.

As Lucifer woos her in grand fashion, he finds himself actually falling for this surprising and elusive woman, and in the process, he discovers that he actually wants to improve himself as a fallen angel, showing the transformative power of love. Hell, Lucifer even gets in touch with his LONG estranged Father to ask for advice, which leads the Devil to new and unexpected places.

Who controls whom? Is he trying to tempt her, or is she trying to save him? And just what can love make possible?

All is found out, while The Dev il May Care .


WRITER/DIRECTOR Gabriela Tagliavini just finished directing her fifth feature, “The Mule,” staring Sharon Stone and Billy Zane . Anchor Bay will release it in the US and Voltage will handle international sales. Her forth feature as a writer-director, "Without Men," staring Eva Longoria (“Desperate Housewives”) and Christian Slater (“True Romance”), sold worldwide in many countries and was released in the U.S. in 2011. Tagliavini's "Ladies’ Night" distributed by Disney/Buena Vista was the #1 movie in Mexico's box office for 2004. It won three MTV Latin Movie Awards , including, “Best Actress.” The soundtrack released by Sony Music went platinum. It was released in the U.S. in 2007. Tagliavini’s TV film, the Viacom/VH1/MTV/Maverick feature "30 Days Until I'm Famous," premiered on VH1. The film stars Sean Patrick Flanery, Mindy Sterling, Udo Kier and Carmen Electra and was executive-produced by Madonna. For her feature directorial debut, "The Woman Every Man Wants" (aka "Perfect Lover"), Tagliavini was named Best Director at three international film festivals including the New York Independent Film Festival in 2001. She received a Bachelors Degree in film directing and a Masters Degree in screenwriting from the American Film Institute (AFI). She is also a renowned author and has two novels published with critical acclaim. In addition to directing commercials and television pilots, Tagliavini worked as a writer/correspondent for CNN . She won the prestigious 2006 ABC/DGA directing fellowship where she worked on shows like Disney Channel's "Hannah Montana" and "Desperate Housewives." Also for TV, she directed a live show, "Comedy Rehab," that premiered in Comedy Central in May 2009. She wrote the adaptation of the best-selling novel "The Anatomist" for HBO Films and the screenplay for "Cantinflas" (a biopic about the Mexican comedian-thesp) co-produced by former NBC Entertainment topper Ben Silverman. Gabriela Tagliavini received the Outstading Achivement Award from LEMI.


VISUAL CONCEPT - Statement from the director DEVIL MAY CARE is a perfect story to tell in the cinema. This story is commercial yet intellectual and heartfelt. It’s a fun and tragic love story, full of suspense and humor. The characters are rich and complex and the dialogue is very sharp and witty, appealing to actors of every strip. My vision is to shoot it using digital color correction and generating a look of rich, saturated colors. The palette would be enhanced with the selection of colorful locations and costumes. My suggestion is to use colors in the shades of red like burgundy and purple. The characters are super rich in complexity and the dialogues smart and elegant. The structure of the movie resides in the suspense to know if our hero will conquer his muse or not. The camera moves should accompany the emotions of the characters and the music score of the film will have plenty of cords in a super romantic tone for moments and other funny melodies speeding up the transitions and enhancing the humor. The cinematography will be of soft lighting to make everything warm and lush. Wide lens will be used for comedic effect, long lens for beauty shoots as the camera moves smoothly. The editing will vary according to pacing of the scene, which quick cuts for back and forth banter, and longer scenes for more dramatic, visual, slower moments that need to be savored. The production design will be charged with touches that are slightly exaggerated and grotesque. Reference films to watch: Amelie, Moulin Rouge, Frida and Memoirs of a Geisha. The secondary characters and extras should have Fellini-like comedic faces, expressions and garb. The entire film will be set in fluid motion, with artistic flourishes and creative, visual transitions.


LOCATIONS / VISUAL REFERENCES HELL


ENTRANCES TO HELL


HEAVEN


HER WORLD


HIS WORLD


COMPARABLE FILMS GHOST (Demi Moore – Patrick Swayze) Budget: 22M Gross: 158M Won 2 Oscars MEET JOE BLACK (Bratt Pitt – Anthony Hopkins) Budget: 90M Gross: 143M HEAVEN CAN WAIT (Warren Beatty) Budget: 20M Gross: 104M Won 1 Oscar – Nominated for 9 Oscars TWILIGHT (Robert Patison – Kristen Stewart) Budget: 37M Gross: 351M


MARKETING AND DISTRIBUTION PLANS MARKETING The films will be targeted to qualify for MPAA PG-13 rating. Given our years of experience in the entertainment industry, we are confident that we should be able to publicize this film via the following outlets: Broadcast network programs included (but not limited to): The Today’s Show, Good morning America, The Tonight Show with Jay Leno, syndicated broadcast programs including (but not limited to): Live with Regis and Kelly, The View, and Entertainment tonight, cable network shows including (but not limited to): E! Entertainment, MTVs Total Request Live, VH-1 Top Twenty Countdown, all SiTV, Telemundo; national radio satellite interviews and local television and radio interviews. DISTRIBUTION Although domestic distribution has not yet been secure, our team is excited by recent developments in the market. The following companies are anxious to tap into our target market: The Weinstein Company, Sony Pictures Classics, Universal Pictures, Focus Features, Fox and Fox Searchlight, Magnolia Pictures, Lions Gate and United Talent Agency where the director is represented. These companies are extremely active in the Film Festivals and we are confident that we shall find a suitable marketing and distributor partner. With regard to International Theatrical distribution, the Producers have elected to delay discussion until a screening print exists in order to maximize the potency of the company’s hand in negotiations. We also intend to fully exploit the following opportunities: • Pay Per View • Video on Demand (VOD) • Home Video Purchases • Home Video Rentals • Cable Television • Free Television • The Emerging Internet Audience DEVIL MAY CARE Confidential Memorandum 14

TIMETABLE An approximate timetable follows: 8 weeks - Funding secured 10 weeks - Preproduction 8 weeks - Production 12 weeks - Editing 14 weeks - Post-production TOTAL 52 weeks – ONE YEAR The release of the film could be synched with a major film festival to target more audiences and get press interest. The marketing campaign and position of the film takes a few months after the film is finished to prepare for the best release possible. The entire process takes APROXIMATELLY 14-18 months.


FINANCIAL PLAN DEVIL MAY CARE, LLC is addressing the need for capitalization with the following two-part approach: Company Structure and Project Investing. Profit Distribution and Sharing: The profits from the project will be distributed to the cast, crew, Production Company and especially the Investors based on a phased-distribution plan. Once a project is completed and taken to the market, the gross income for that project will be distributed in a fashion that reimburses the Investors first. In the “Pre-Profit Phase”, 90% of the LLC gross income will be returned directly to the Investors until they have received an amount equivalent to their original investment plus a profit of 20%. The remaining 10% is given to the LLC for ongoing management. Once the Investors have received their original investment and profit (breakeven), the ratio of gross-income distribution changes. The gross income is distributed as a 50-50 split, with 50% going to the Investors and the remaining 50% given to the LLC. Of the 50% given to the LLC after the breakeven point, 25% is used to pay the profit points of the cast and crew that were negotiated at the beginning of the project. The remaining 25% will be given to the LLC for distribution. Note that the 25% for the cast and crew is an estimate. The negotiated points for a project may be more or less than 25%. This profit-distribution plan offers three distinct advantages. First, it pays the Investors from first proceeds. Next, it rewards the cast and crew on the success of the individual film. Finally, it provides vested interest the opportunity for a fair return in the event the film has very high success. Although no success (or even return of the original investment) is guaranteed for any film, the planning for such success must be a part of any business plan.



PROFIT PROJECTION The following table describes several scenarios of potential revenue, return on investment (ROI) and profit. Note that this is not a guarantee of return, but merely an analysis of ROI based on potential gross revenue from distribution sources throughout the life of the films release. The actual returns for DEVIL MAY CARE may be different. This analysis was completed based on a total investment of $18,000,000 and the three scenarios laid out in the Projections section. This table also emphasizes the breakeven point the point where the revenue received by the Investors matches their original investment plus 20%. At this point, the revenue distribution changes from 90%-10% (Investor-LLC) split to one of 50%-50%. Split Potential

ROI Potential Gross Revenue

Investor LLC Profit Pts (cast & crew)

Total

Pre-Profit 90% 10% 0%

$10,000,000 $9,000,000 $1,000,000 $0 ($8,000,000) $17,000,000 $15,300,000 $1,700,000 $0 ($1,700,000) $22,800,000 (Breakeven)

$20,400,000 $2,400,000 $0 $0

Post-Profit 50% 25% 25% Low: $23.04 $1,320,000 $666,000 $666,000 $18,320,000 Medium: $63.9 $20,555,000 $10,280,000 $10,280,000 $37,555,000 High: $133.14 $66,570,000 $33,285,000 $33,285,000 $83,570,000


SUGGESTED CAST Ashton Kutcher

Jessica Alba

Jack Nicholson


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