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Present Model
Record CompanyArtist FanMedia
Distribution
Show
Broken Model
Record CompanyArtist FanMedia
Distribution
Show
The Bad News: Recorded music is no longer the driving force
• New ways of thinking about music and commerce are required
• Economic engine of the past 70 years has run out of fuel
• This is a big change for the entire music ecosystem
Dave KusekC
The Good News: People love music & just can’t get enough
• Music consumption is at an all time high
• More music is being produced each day
• Illegal music channels are drying up
• Legal digital channels are expanding
Dave KusekC
D.I.Y. Model
Artist FanMedia
Distribution
Show
Engagement
Artist Fan
Positioning
Artist
• Music
• Story
• Image
Target Group
• Demographic (Age, Sex, Occupation)
• Lifestyle (Online, Offline)Fan
Digital Roadmap
• What
• Where
• When
• How
Media
Distribution
Show
Physical Distribution
• CD Baby
• B2S, Boomerang, Cap, Gram, Mangpong
Distribution
Digital Distribution• iTunes Music Store
• AIS, DTAC, True Move
• Deezer, KKBox, Spotify
• YouTube
• Bittorrent
Distribution
Merchandising
• Facebook, Instagram, Twitter
• Official Store
• Show Venue
Distribution
Licensing
• Reproduction (App, Compilation)
• Public Performance
• Synchronization (Game, Commercial, Movie)
Distribution
Direct-to-Fan• Blog, Facebook (24M), Instagram (0.6M), Line
(20M), Twitter (2M)
• YouTube (0.6M)
• Official Site, Official Store
• Soundcloud, Internet Radio
Media
Direct-to-Fan Strategies• Exclusive Fan Membership Clubs
• Private & Exclusive Online Events for Fans (Google+, YouTube)
• Merchandise & Product Bundles
• Limited Edition Physical Products
• Pre-Orders with Exclusive Bonus Items
• Free Download for Email Address, Like, Follower
• CrowdFunding (Kickstarter, PledgeMusic, Indiegogo)
Media
Spread the Word• Controversial Post for Comments
• Fun & Happy Post for Likes
• 3 to 4 Posts Per Day
• Average Life of a Post is 3 Hours
• Update Your Twitter Feed on Its Own, Apart from Facebook
Media
Spread the Word (cont.)
• Share Photos, Videos, Interesting Articles
• Share Other Artist’s Music
• Record Video Blogs and Share
• Content is #1
Media
Appearance & Touring
• Private & Exclusive Events for Fans
• Media Events
• Music Festivals
• Club & Concert Tour Show
Sponsorship
• Exclusive Events for Brand’s Customer
• Exclusive Songs for Brand’s Commercial
• Exclusive Products & Merchandise
• Exclusive Endorsement Show
New Artist Ecosystem• Connect directly with
your fans
• Create a business around yourself
• Own your masters and publishing
• Secure sponsors to generate cash
• Purchase the services you need
• Use interactive integrated marketing
• Create multiple revenue streams
• Control your career
Dave KusekC
New Areas of Opportunity• Direct-to-Fan
• Branding
• Interactive Marketing
• Artist Management
• Curation/Discovery
• Licensing
• Analysis/Data
• Digital Events
• Distribution
• Merchandise
• Streaming
• Education
• Digital Products
• Soundtracks
• Games
• Sponsorships
• Mobile Apps
• Collaboration
Dave KusekC
Data Analysis
• Sales Report
• Traffic Report
Data Analysis (cont.)
Future Model
ServicesArtist FanMedia
Distribution
Show
Open Discussions
