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Drivers in social media. Some thoughts on why and how people decide to use and participate in social media.
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Quick poll: How digital are you?
Last couple of days, have you:
� read a blog?
� written a blog?
� forwarded a videolink from YouTube?
� uploaded a video to YouTube?
� read something on Wikipedia?
� edited an entry on Wikipedia
� been on Facebook?
� been on LinkedIn?
� microblogged at Twitter?
Springtime, www.springtime.nu
SPRINGTIME FACTS
Founded: 1994
Employees: 77 (70 consultants)
Fee income: 83,5 MSEK (2008)
Rewards: No 1 PR agency 2006, 2004
and 2002 (Sweden, Regi/DI)
CEO: Maria Arnholm
Offices: Stockholm, Beijing, Shanghai
Partner and network:
Eastwei Relations
(Beijing, Shanghai, Guangzhou, Chengdu)
FIPRA - Finsbury International Policy &
Regulatory Advisers
NPRN – Nordic PR-network
IPRA – International PR Association
No medium is more effective to influence an individual thanpersonal dialogue, exchangeand role-modeling. The key is to determine the individuals who can credibly represent eachissue.
We help our clients manage change with the help of effective communications. Springtime consults in four areas of communication:
� Internal communications� Investor Relations� Marketing PR� Public Affairs
Anders Sjöman – a lot available online, but not everything
____________________________________Anders Sjöman
SPRINGTIMEHolländargatan 13Box 3295103 65 Stockholm
[email protected]: +46 (0)8 50 60 17 60Mobile: +46 (0)70 717 60 78Fax: +46 (0)8 50 60 18 00
Skype: anderssjomanTwitter: www.twitter.com/anderssjomanFacebook: www.facebook.com/anders.sjomanBambuser: www.bambuser.com/anderssjomanLinkedIn: www.linkedin.com/in/anderssjomanSpringtime's ning: http://ning.springtime.nu/profile/anderssjoman
So many new concepts...
...presented in so many different ways...
What’s everyone doing?2009• Phone• Newspapers• Email• SMS• Mobile phones• TV• Radio• CD- och DVD players• Cable-TV• Home computer• Online Video• Downloading• Social networks• Instant Messaging• Satellite TV and radio• MP3-players• iPod• Blogs• Mobile internet• Mobile phone games• Podcasts
1989• Phone• Cable-TV• Tape player• Walkman• VCR• Video games• Newspapers• TV• Weeklies• Radio• Record player
1969• Phone• Newspapers• Television• Weeklies• Radio• Record player
Where do they find the time?
Source: Clay Shirkyon, Here Comes Everybody
All of Wikipedia:
about 100 million manhoursTV-viweing (US alone):
about 200 billion manhours
(=2000 Wikipedias/year)
Americans spend 100 million
manhours ever year only on
commercial breaks.
But why?
1. Flashmobs: Central Station Freeze; Football Fans
1. Flashmobs: Carrotmob
2. Michel Eduoard LeClerc, LECLERC
3. Talk back: Tiger Woods ”Jesus Shot”
� Buggenhttp://www.youtube.com/watch?v=h42UeR-f8ZA
� Svarethttp://www.youtube.com/watch?v=h42UeR-f8ZA
4. Agria Animal Insurance – The customer’s best friend
A trend!
� I am seen,therefore, I am!
� I am heard,therefore, I am!
� I influence,therefore, I am!
Modern communication: Help individuals see the effect of their actions
But already the greeks...
...liked talking to each other.
We talk because we:
� seek context and a sense of beloging
� want to minimize risks, costs and insecurities
� benefit from it
� want to mark our social position
People Influence People
Change happens through personal influence
Bygga relationer - påverka samtal
It’s all connected
The webReal meetings(IRL... AFK...)
Blogs
Transparency – Share and acknowledge – Conversations and dialog
Socialnetworks
Micro-blogs
VideoTags
Forum
Wikis
SMS
RSS
The Social Web Flower
Skittles.com mixes it up
What? Me digital?
People Influence People
