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Proprietary & Confidential. © 2012 R/GA All rights reserved.
Proprietary & Confidential. © 2012 R/GA All rights reserved. 2
Slide Title
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Proprietary & Confidential. © 2012 R/GA All rights reserved. 3
Slide Title
Appreciators Unexpecteds
Die-Hards
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Proprietary & Confidential. © 2012 R/GA All rights reserved. 5
Timeline Milestones
9/19/2012 9/26/2012 10/03/2012 10/07/2012 TBD 10/10/2012 10/17/2012 10/17/2012
Activate @DuckDynastyA
E
Kickoff #JointheDynas
tyBuzz Feed Content
Google Hangout
Twitter Duck Call
Phase 2 DD content submission
hub
Season 2 Premiere
Mission Control
Announce Winner
Mission Control TBD
Sustain Duck Call
Proprietary & Confidential. © 2012 R/GA All rights reserved. 6
Schedule
Date: 9/19/12
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Date: 9/26/12 – 10/3/12
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Date: 10/7/12
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ACTIVATE LAUNCH ENGAGE1 2 3
Proprietary & Confidential. © 2012 R/GA All rights reserved. 7
Schedule
Date 10/10/12
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Date 10/17/12
Lorem ipsum dolor sit amet, consectetur adipiscing elit.Suspendisse sed nisi sapien, eu viverra lorem.Nulla faucibus iaculis lacus, in accumsan tellus volutpat sodales.Integer non orci sit amet mauris aliquam elementum nec sed magna.Donec rutrum tortor non enim bibendum a dapibus sem mattis.
Date TBD
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INTERACT REWARD SUSTAIN4 5 6
Proprietary & Confidential. © 2012 R/GA All rights reserved. 8Proprietary & Confidential. © 2012 R/GA All rights reserved. 8
Proprietary & Confidential. © 2012 R/GA All rights reserved. 9
Operation Flow
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.Suspendisse sed nisi sapien, eu viverra lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.Suspendisse sed nisi sapien, eu viverra lorem.
*Suspendisse sed nisi sapien, eu viverra lorem.
Suspendisse sed nisi sapien, eu viverra lorem.
Suspendisse sed nisi sapien, eu viverra lorem.
Proprietary & Confidential. © 2012 R/GA All rights reserved. 10Proprietary & Confidential. © 2012 R/GA All rights reserved. 10
Proprietary & Confidential. © 2012 R/GA All rights reserved. 11
Duck Call Schedule
10/7/2012 10/10/2012 10/17/2012 10/24/2012
Kick off Duck Call
5 Tweets@DuckDynastyAW@WillieBossHog@JaseDuckman@BossHogWife
@Duck_Commander
Premiere Night3 Tweets@AETV
@DuckDynastyAE@JaseDuckman
2nd Episode3 Tweets
@BossHogWife@DuckDynastyAE@WillieBosshog
3rd Episode3 Tweets@AETV
@DuckDynastyAW@Duck_Command
er
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Proprietary & Confidential. © 2012 R/GA All rights reserved. 13Proprietary & Confidential. © 2012 R/GA All rights reserved. 13
Proprietary & Confidential. © 2012 R/GA All rights reserved. 14Proprietary & Confidential. © 2012 R/GA All rights reserved. 14