Electronic ArtsPaul Lucas

Products

Financial Info

2009 – Net Revenue of $4.2 billion - peak

2010 – Net Revenue $3.6 billion

2012 – Net Revenue of $4.2 billion – $1.2 billion from online

2013 – Net Revenue $3.8 billion

Current Share Price - $21.96 – fairly steady, goes up this time of year

History

Trip Hawkins founded EA in 1982

Released 5 games in 1983 including Larry Bird One on One

1988 released John Madden Football and created EA Sports

Acquired many companies including DICE, Popcap and Maxis

Whats HOT?

Next Gen Consoles – EA has 5 titles

2011 – Acquired Popcap games for $750 Million

Secret Sauce

EA Sports

Free to play games

One of the earliest game companies still around

Story

Next gen games are listening to you

Some people find it impressive, some hate it

Competition

Activision, Ubisoft, Nintendo, King and many more

Will they succeed?

Yes, they own too much of the market share to fail

But, If the hardcore gaming industry goes away, EA will also