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Introducing EarthBaby A revolutionary new way to care for your baby’s skin

Earth Baby Products & Your Market 2011

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Earth Baby's Natural and Organic Line: a healthy start for baby skin and hair careEarth Baby founder Florence Nacino believes cleanliness is the easiest and most effective way to maintain baby’s health. Earth Baby products contain organic and natural ingredients in efficacious combinations to cleanse and protect baby’s skin as purely as possible. All ingredients and formulations meet the most rigorous standards of quality and safety.If you are a Children's Specialty Store, Boutique, Organic or Natural foods/ product retailer interesting in carrying Earth Baby Products in your store, please email our sales department at [email protected].

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  • 1. Introducing EarthBabyA revolutionary new way to care for your babys skin

2. The Earth Baby StoryInspired by the birth of her granddaughter, nationally renownedresearcher and chemist, Florence Nacino, founded Earth Baby tooffer a new generation of hypoallergenic baby care products tocleanse, protect and nourish babys delicate hair and sensitive skin.Drawing on more than 30 years of experience and expertisecreating personal care and beauty products for prestigiouscompanies worldwide, Florence Nacino redefined the baby skin andhair care category by introducing Earth Baby, a revolutionaryorganic product line applying award-winning technology to captureMother Natures generosity. 3. The Earth Baby ProductsEarth Baby products contain organic and natural ingredients inefficacious hypoallergenic combinations to cleanse and protect babysskin as purely as possible. All ingredients and formulations meet themost rigorous standards of quality and safety. 95% Natural Derived ingredients 90% Certified Organic ingredients Hypoallergenic Clinically tested by dermatologists and pediatricians Free of parabens and phthalates No animal by-products and no animal testing 4. The IngredientsB-carotene is a beauty vitaminfor the skin. Through itsprotective effect, it reinforcesthe resistance of cells againstThe preventive action of mangostress and helps the skin to reneweffectively fights premature skinitself.aging. Mango will nourish tiredskin and give an indispensableboost to anti-aging and repairingskincare.Genuine beauty food, Fresh Cells Strawberries are perfect to toneand purify the skin while providingfreshness and well-being. The pumpkin is one of thevegetables with the highest anti-oxidizing carotene content; ThroughThe kiwi is particularly rich intheir protective, co-lightening andantioxidants, especially vitamins C and co-moisturizing activity, Fresh CellsE. Ideal to protect young skin, Fresh Pumpkin will express theirCells Kiwi helps to prevent oxidative potential in repairing, calming orstress and protect against theafter-sun care treatments.damaging effects of pollutants. 5. Press Earth Baby is a favorite of beautyeditors and bloggers alike. Here are what some of them are saying: Our aggressive media plan will target these editors and bloggers alerting themto the launch of Earth Baby at your retailer 6. Cuddle Soft Baby Lotion "How awesome isBottoms Up Moisturizing Wipes "They werethat? Especially for my child who has eczema." soft, had a nice scent, and were gentle onMommy n Me Refreshing Mist "I had never our little guys bottom. With his sensitivetried a mist or anything like it after diaperskin, were quite cautious about whatchanges and bath time before, but I instantlyproducts we can use."fell in love with this one!" Sun n Fun Baby Sunscreen "Then I discovered Earth Baby Sun n Fun Baby Sunscreen. Earth Babys sunscreen lotion goes on smooth, makes babys skin feel soft not greasy" 7. The Products 8. Playful Sudzy Baby Bath Gel Our creamy, organic foaming bath gelis a gentle and comforting way to cleanse and moisturize babys skin and scalp. Our pH-balanced wash gel has a deliciously fragrant blend ofchamomile, vanilla, and kiwi to makehair as aromatic as it is silky smooth to the touch. 9. Baby Hair DetanglesYou will love our rich and creamy,tear-free formula that leaves babys hair clean and manageable inall weather. Our pH-balanced,organic shampoo has a gentle chamomile, vanilla, honey, and apple blend so there will not be any tearsduring or after bath time just silky shine all of the time. 10. Diaper Rash CremeOur all-natural zinc-based cream heals, protects and prevents diaper rash. Soothing oat protein, comforts irritated skin and leave a protective barrier that is bacteria- free. A touch of rosemary has littlebottoms smelling fresh and clean. 11. Cuddle Soft Baby LotionYou will adore our light, non-greasymoisturizing formula. It leaves sensitive skin silky smooth and stay soft. Our moisture-rich blend of cocoa butter,essential oils of chamomile, vanilla, and honey takes the joy of snuggling to awhole new level. 12. Mommy N Me Refreshing MistAs if babies did not already smell delicious! Our alcohol free babycologne adds a whole new dimension ofirresistible natural fragrance blend of vanilla, chamomile, and cucumber. Andit does not just smell fresh it alsomakes them feel refreshed and cool all day. They will have parents competing for cuddle time. 13. Tiny Bubble Baby ShampooYou will love our rich and creamy,tear-free formula that leaves babys hair clean and manageable in all weather. Our pH-balanced, organicshampoo has a gentle chamomile,vanilla, honey, and apple blend sothere will not be any tears during orafter bath time just silky shine allof the time. 14. Sun N Face Baby SunscreenYou will adore our light, non-greasymoisturizing formula. It leaves sensitive skin silky smooth and stay soft. Our moisture-rich blend of cocoa butter,essential oils of chamomile, vanilla, and honey takes the joy of snuggling to awhole new level. 15. The PackagesEach of the Earth Baby products canbe combined to provide extra valueto the consumer. Pallet displays are available and can bewrapped with brand graphics to grab shopper attention. 16. Option 1-Retail $20.00Mommy and Me Bathtime KitBubble BathShampoo LotionMommy Mist in gift box 17. Option 2-Retail $35.00 Mommy 2 Go KitBubble Bath Shampoo Lotion Diaper Creme Detangler in Diaper Bag box