Empire case study

The Editor?:

Empire has had eight editors over all:

Barry Mcllheney (issues 1 – 44)

Phil Thomas (issues 45 – 72)

Andrew Collins (issues 73 – 75)

Mark Salisbury (issues 76 – 88)

Ian Nathan (issues 89 – 126)

Emma Cochrane (issues 127 – 161)

Colin Kennedy (162–209) (Will Lawrence acted as editor for 12 issues while Colin Kennedy was absent)

Mark Dinning (210 – present. Dinning was formerly Associate Editor on the magazine leaving to take up the position of Editor of Total Film for a period, he then returned to take up the same role for Empire)

Which company publishes it?

Empire is a British film magazine published monthly by Bauer Consumer Media.

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide.

When was it first published?• It was published in July 1989

When is it released?• Monthly

Who is the target audience? Teens to young adults, mostly boys/men and

people who like blockbuster films.

How do they reach their target audience with their front covers?• By the film still image as the main story and

puffs/plugs on the front.

Do they use a certain type of models/images? & What issues/stories do they usually cover• They use film still images which are the main story in that

monthly magazine which are usually upcoming films or successful films that have just come out. The image will be of the actor/actresses in that movie.

Do they use certain fonts and colour schemes on their front covers Empire mainly use the colours black and red but also

gold sometimes but its usually quite dark. They use there own type of font which is sharp and common readers of this magazine will be able to recognise the magazine because of the usual colours and font that they use.

As well as film news, previews and reviews, Empire has some other regular features. Each issue (with the exception of issues 108–113) features a Classic Scene, a transcript from a notable film scene. The first such classic scene to be featured was the "I could have been a contender" scene from On the Waterfront.

Other Facts: