Baltic PR Awards 2010 entry, NGO category

Estonian SPA association launch on Moscow marketlaunch on Moscow market

Press and partners’ events at theEstonian embassy in Moscow

� September 2010, 9 - 10

Leisure mess

Leisure mess

27.3.07

Campaign website

Kampaaniaveeb

� Terviklik ülevaade Eesti spaadest

� Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised

Ülevaade transpordivõimalustest� Ülevaade transpordivõimalustest

� Promomäng veebi külastajatele + andmebaasi kogumine

� Imagofilm veebis

Campaign web statistics

Campaign web statistics

www.estonianspas.eu statistics

Media coverage

� Over 200 original articles

� Online/traditional media – 60%/40%

� Positive-neutral /negative covarage – 100% / 0%� Positive-neutral /negative covarage – 100% / 0%

� Major media types that covered us:

� Tourism

� Women magazines

� Leisure and lifestyle

� Health and medicine

� Business

� Maintstream news

Main points in media coverage

� Friendly SPA kingdom in the neighbourhood;

� Superstar Anne Veski as the official face of Estonian SPAs;

� Affordable luxury in a neighbouring country;

Growing numbers of Russian SPA fans; � Growing numbers of Russian SPA fans;

� Medical SPA concept and star system;

� SPA as the Estonian women beauty secret;

� SPA as the face of new Estonia;

� Easy and improved visa regulations to visit

� Baltic charm with easy logistics