EVALUATION OF OUR MUSIC VIDEO: THE SMITHS GIRLFRIEND IN A COMA BY

JESSICA NELSON

http://www.youtube.com/watch?v=mg_2AJ-rWlw

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IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,

DEVELOP OR CHALLENGE FORMS AND

CONVENTIONS OF REAL MEDIA PRODUCTS?

SIMILAR MUSIC VIDEOS THAT YOU CAN COMPARE

OUR MUSIC VIDEO TO:

You can compare our music video to One Directions music video for their song ‘Gotta be you.’ I think this as both music video’s use lip synching and also seem to use similar camera angle shot’s. By this I mean that they both use close-ups, with the person who is ‘singing’ looking straight down the camera lens, thus connecting with the audience. However, One Direction include a lot more lip synching than our music video does. In addition to that even though both these songs are ballad's ours is more comical than theirs as theirs is quite serious.

https://www.youtube.com/watch?v=nvfejaHz-o0

Another music video that I believe is similar and comparative to our music video would be the video for Scouting for girls song ‘Love how it hurts’. These videos are similar as both are more about the story within the lyrics and are less about the band. Also both videos are quite serious but at the same time both include comedy. One more thing that these music videos have in common is that they have both been edited. By this I mean that both have parts which have been slowed down, however in ours we also have parts that have been sped up.

https://www.youtube.com/watch?v=11mkTm0WpBU

DIFFERENT MUSIC VIDEOS THAT YOU CAN COMPARE

OURS TO:

A music video that is very different to ours would be Beyonce’s music video for her song ‘Run the world girls’. This is because, for a start both these songs and music genre are very different. For example Beyonce’s genre is R&B whereas The Smiths is balled. This means that Beyonce’s music video is filled with a sultry and attitude dance routine, whereas ours is more emotional and includes role play.

https://www.youtube.com/watch?v=VBmMU_iwe6U

Another music video that is very different from our music video is Ed Sheerans video for his song ‘Drunk’. Our music videos are very different as Ed Sheeran seems to have filmed his music video during his concerts and back stage. This therefore gives the impression that he cares more about his music and his fans than the gilts and glamor of being a celebrity, and by having his fans in his music video his fans are therefore enabled to connect with him. Our videos are different as Ed’s video is ‘live’ and uses different camera angles to ours also he does not use lip synching.

https://www.youtube.com/watch?v=kAYYwfKlr3I

What elements in your music video have you seen before in other music videos?In our music video we include what most music videos include which is lip synching. However we also include a storyline which is quite common in music videos, role play, acting out what the words say. We also include the usual camera angles such as close ups and medium close ups.

Lip synching

Doing what the words say ‘There were times when I could’ve strangled her’

Long shot Medium shot

What is new and fresh?In our music video we included a random a quick free dance routine. This is new and fresh as most if not all dancing in music videos has been choreographed and practiced and planned to a certain extent, however in ours it is completely random which I think gives it a comical and raw touch.

WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE

FEEDBACK?

Firstly I made a short questionnaire asking my audience who were my friends and family the following questions:1) What do you like about my music video and why?2) What do you dislike about my music video and why?3) What would you change about my music video and why?4) What wouldn’t you change about my music video and why?

The things that people like about my music video was that it was funny/light-hearted and that the video fits well with the song.

The things that people generally didn’t like about my music video was the lip-synching issues as some of it did not match the words in the song completely.

The things that people would change about my music video would be to perhaps add more things in about the girlfriend and their relationship to give more character depth.

The things in my music video that people didn’t want to change was the light-heartedness as it doesn’t take the song seriously as otherwise it could be a very depressing song and music video. Also it is the humour that makes this music video enjoyable.

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND

RESEARCH AND PLANNING STAGES?

The technologies that we used in our music video included:A video cameraTo record the music video with.A tripodTo stand the video camera on. Also so that all three of us could be in the same shot altogether.A video editing programTo piece together the different shots of film and also to slow down and speed certain video parts.YouTubeTo research the original video The internetTo research the lyrics

The new technologies that I have used in my music video is:• Editing program for videos-We put the clips together with this program and

edited certain parts to make the lip singing fit with the song. We also used the same editing program for speeding up certain parts of the video to give a humorous touch.

What we found difficult and easy about the construction of our music video:Difficult: Lip synching-In some lip synching scenes what people are singing does

fit with what the words are saying and are slightly out of time to overcome this we had to slow down what the person was singing however it still doesn’t completely fit.

Lighting-In some scenes the lighting is a bit dark because it was filmed inside.

Easy: The storyline- We did this by making a story board and deciding how

long each shot would take. Using the video camera

Conclusion:Overall our music video got some good reviews however, if I was to remake this music video then I would try and get the lip synching more in time as it didn’t quite fit with the song in certain parts and if we did this it would give the video a more professional look. Another thing I would do would be to show more about the relationship between the characters as this would increase character depth. Moreover, I think I would also think about the lighting more as some parts in our video is a bit dark.