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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

The combination of our main product and our ancillary texts are quite effective in showing the genre we had chosen to pick, this being Indie. Our final music video shows the typical features found in an indie music video, for example we used the lyrics to create a literal storyline to follow which in turn makes our music video a bit surreal and quirky. We made the lyrics of the song monster by the automatic have a literal meaning on our video, for example, when the lyrics say “What’s that coming over the hill? Is it a monster?” we have a monster run over a hill with precision timing. We made the monster the cookie monster out of Sesame Street as people know this character and we could easily make the characters in the video try and capture him using the temptation of cookies. This is surreal and fits with the indie genre, as weird videos are usually the way the indie genre expresses the meaning of the songs.

We also took care of the performance part of our final music video using two separate band practices and mixing them together to change the colours and lighting to create variation and it just adds more to the video. We took care of the costume by wearing indie style clothing such as cardigans, woolly jumpers, skinny jeans and converse to fit the indie stereotype and we had the band equipment such as drums and guitars to follow what the indie genre already does in their music videos. We continued using the idea of quirkiness and weirdness to the ancillary texts we made, with things such as the digi packs and logos, we followed the theme of a monster by using a messy and jagged text in black on the digi pack, giving it an eerie feeling especially as we are using the term monster in all of our ancillary texts. We made everything literal to the word monster with our logo being a monster; people would recognise the song by the literal meaning of a monster.

Furthermore, on the digi pack we used a similar style to the band Blur’s album cover with four separate photos put together to make one picture. Blur are very well known so using a similar style to them for our digi pack will increase our popularity and make our music video become more noticed. However, instead of an Opie self portrait of each member we have instead the entire band separately put inside a frame, as if they were in a picture hung up on the wall. It gives each band member their own identity within the band and people will recognise each member because of the image on the digi pack. We further followed, the indie conventions on our digi pack wearing skinny jeans and converse. To show links we have used the same blue in the title as in our logo for our media product, also the jagged black text for ‘Monster’ is used on the digi pack and also on the advert this allows effective brand identity and consistency throughout our ancillary texts. We have also used a plain white background for our ancillary texts this is because we wanted to be clear, crisp and to be easily noticed on e.g. a music store shelf.

Digi-Pack• Our digi pak was carefully customized as we have used

the simple white background throughout as we wanted it to be clear and easily recognizable but also to link with our advert. The coloring scheme uses black, blue and white and we wanted this to be consistent so we used it in both of our ancillary texts to add a link between our products so if for example our audience seen the poster they could easily know which digi pak it is as its very similar. We have used the same band photo on our advert as our inside fold of our digi pak this was needed for the consistency of our media products and also using the same clothes with black top and jeans this was needed for a link but also using the black dress on a white background stands out more. The digi pak links in with our main product as we have used our logo at the end of our music video and also shown on the back cover of our digi pak. We have used the same band members in the music video as on the digi pak as this was a crucial aspect of our topic as its easily allows a link. Our dress sense in the music video is different as we used a professional photo shoot with a high spec camera (Nikon-D 80) for our ancillary texts for better graphics.

Advert• Our advert was also carefully customized as we

wanted to keep the same black, white and blue theme throughout our ancillary texts. We have achieved this by using a clear simple white background as in our digi pak, using the same band photo and using the same titles on the front cover as the digi pak. We have done this because we wanted to be consistent and look professional but also recognizable and simple at the same time and I think we succeeded. The video has a blue monster and this relates to the font colour used in the title on our advert, also as it’s a monster name we used a monster font from (dafont.com) to also show a relationship. We have also used the same band members on the front cover of our digi pak, advert and our final music video. As I have said previously we have used the company logo ‘Monster Recording LTD’ on our digi pak, advert and music video but we have took the same colour for the monster as our title on both our digi-pak and advert.

Overall, our main product and ancillary texts combine well to create a highly effective indie genre music video. We stuck to the conventions of the indie genre in both the music video and ancillary texts and it would make fans of this genre particularly happy that we have created a quirky video and digi pack to go with it. The digi pack is further effective through its similarity to blur, people will recognise the comparison between us and blur and be pleased that we have done this due to Blur’s popularity. Our video is also slightly humorous so people who watch the video will laugh because it’s outrageous and unrealistic but it works somehow because it follows the lyrics.