In this video the women are represented to be powerful, brave and highly sexualised this is confirmed by four theory's by John Stewart, Andrew Goodwin, Steve Archer and Laura Mulvey.

Intertexuality link: References to existing multi models or postmodern events of cultural text to IMPLY something about women. An example of this is shown in the music video of Telephone. Its clearly linked to the ending of ‘Thelma and Louise’. The plot of this film is ...

‘Louise is working in a fast food restaurant as a waitress and has some problems with her friend Jimmy, who, as a musician, is always on the road. Thelma is married to Darryl who likes his wife to stay quiet in the kitchen so that he can watch football on TV. One day they decide to break out of their normal life and jump in the car and hit the road. Their journey, however, turns into a flight when Louise kills a man who threatens to rape Thelma. They decide to go to Mexico, but soon they are hunted by American police’

This idea of how a women is stereotypically treated only to break out and be free of their previous actions and choice is shown in the music video of ‘Telephone’. Just to exaggerate the comparison they have shot a scene almost identical to the set out of a scene in Thelma and Louis. This presents the women as being strong and almost taking on the stereotypical role of a male by breaking the rules, but at the same time breaking out of the serotype that women have to do what their told and have no power. The purpose of this could of been to constructed an idea and personality of a strong women and to become role models to a female audience.

Symbolises achievement, power and success.

Andrews theory conforms to the idea that different genres have different way of presenting the characters in this case the hip-hop genre is stereotyped to sexualise women and in this case Andrews theory is confirmed. This is show in Andrew theory of a demand of close ups.

In this close up of a females body all you can see in focus is her body. The fact that there is no face in this shot suggest that she is sexualised and that her identity is not important just her gender.

In this shot we see Lady GaGa’s Hat Covering the identity of the person next to her. But before we even know who it is she is sexualised as a women as her boobs are introduced before her face yet again suggesting her identity is not important just her female body parts as that is the only interest people have in females specifically men.

Steve archer says music videos focus on fashion, Performance and narrative. In this video the performers are seen taking part in the story performing and wearing outrages outfits.

Her outfit suggest that she is a very brave women. She doesn't care what others think she wants to lead the crowd. This implies that she was to construct herself as a powerful women.

However as she's performing she is highly sexualised, This is due to her custom which is very revealing and also due to her dance moves she doesn't seem to hold back. This suggest that as much as she wants to be powerful she wants some male attention as well.

The concept of the gaze is one that deals with how the audience views the characters. They can be viewed in three ways.

How the man looks at the women How the women looks at themselves How the women looks at the man

In this case we see how the man looks at the women. There is eyeliner match which is used to show what the male is looking out. Beyonce is highly sexualised as he doesn't even look at her face he looks directly at her boobs. This implies that he has no respect for her and she is taking advantage of this in the storyline to get one over on him by killing him. This shot puts the audience both female and male in the shoes of a heterosexual male conforming to Laura's theory of the male gaze.