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Can not afford any kind of investment in marketing Distribution of music through digital stores and Mobile platforms is huge challenge Opportunity to perform live in good venues is a “dream” New Bands/ Artists struggle to take their music to masses Plays on Radios and TV Channels is almost impossible

Free the music - A unique initiative by Songdew to promote indie music

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www.songdew.com is the fastest growing music network in India. It empowers music artists to create, publish, promote and distribute their music and helps music lovers to connect with their favourite bands and discover new music. To promote upcoming artists, Songdew recently launched one of its kind initiative - Free The Music, Under this initiative 6 bands /artists were selected and their music was released globally. Besides releasing their music Songdew provided a 360 promotion to these artists along with the partners in the initiative. The companies which supported this initiative included Aircel, Radio City, 9XO, Yupp TV, GTPL, Parikrama Inc, Comfort Inn, Radio 79. The bands/artists whose music got promoted during this campaign included Tungztn, Chinmayi, Badnaam, Pratigya, North East Breeze & Joel

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Page 1: Free the music - A unique initiative by Songdew to promote indie music

Can not afford any kind of investment in marketing

Distribution of music through digital stores and Mobile platforms is huge challenge

Opportunity to perform live in good venues is a “dream”

New Bands/ Artists struggle to take their music to masses

Plays on Radios and TV Channels is almost impossible

Page 2: Free the music - A unique initiative by Songdew to promote indie music

Aircel  Free  The  Music  –  Making  of    symbol  of  hope  and  aspira5on  for  upcoming  bands/ar5sts  and  discovery  of  new  music  by  music  lovers  

Page 3: Free the music - A unique initiative by Songdew to promote indie music
Page 4: Free the music - A unique initiative by Songdew to promote indie music

Exposure in Digital Media

Page 5: Free the music - A unique initiative by Songdew to promote indie music

Free  The  Music  microsite  on  Songdew  

Page 6: Free the music - A unique initiative by Songdew to promote indie music

Free  The  Music  Microsite  on  Songdew  

Page 7: Free the music - A unique initiative by Songdew to promote indie music

Engagement  Opportuni5es  on  Songdew  

Page 8: Free the music - A unique initiative by Songdew to promote indie music

Promo5on  on  YouTube      

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Promo5on  on  Facebook  

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Promo5on  on  TwiCer  

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Lis5ng  of  Events  

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Promo5on  on  Radio  City  :  Included  Song  Plays,  Interviews  ,  Event  Promo5on  and  Support  ondigital  media  

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Promo5on  on  Radio  79  Included  song  plays,  promo5on  on  Radio  79  website  and  also  on  digital  media    

Page 14: Free the music - A unique initiative by Songdew to promote indie music

Promo5on  on  9x  Included  song  play  on  9XO,  Whats  on  India  ,  Event  5cker  and  Support  on  Digital  Media  

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Promo5on  on  Yupp  TV  Included  Music  Video  Plays,  promo5on  on  site  and  on  digital  media  

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Distribution of Music Global Reach

Page 17: Free the music - A unique initiative by Songdew to promote indie music

Global  distribu5on  in  200+  stores  

Page 18: Free the music - A unique initiative by Songdew to promote indie music

The Awesome Live Performances Great Start to Music Career

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Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

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Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 21: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 22: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 23: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 24: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 25: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 26: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 27: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 28: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 29: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 30: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 31: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 32: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 33: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 34: Free the music - A unique initiative by Songdew to promote indie music

Live  Performances  in  Delhi,  Mumbai,  Pune  Chennai  &  Guwaha5  

Page 35: Free the music - A unique initiative by Songdew to promote indie music

The Buzz in Media

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Page 38: Free the music - A unique initiative by Songdew to promote indie music

The  enthusias5c  response  of  the  music  fraternity  helped  us  conceptualise  

a  new  property    

Aircel  Free  The  Music  Awards      

Presented  to  outstanding  emerging  musicians  who    have  followed  their  passion  against  all  odds  

 The  award  was  given  to  18  musicians  in  Delhi    

by  iconic  musician  Rahul  Ram    

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Partners  in  the  movement  

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….&  Countdown  for  Season  2  begins  

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