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A look at how viral videos and popular YouTube channels created a new form of celebrity from average, everyday people.
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From Funny to famous
HOW VIRAL YOUTUBE VIDEOS TURNED into POPULAR CHANNELS and CREATED A NEW FORM OF CELEBRITY
IMAGEFROM:LarimdaME/Flickr By Kelsey Bellringer
It used to be usual to find that celebrities were those beautiful people…
Ones who appeared on our televisions and sang songs on our radios
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Ordinary people can become celebrities if they have enough subscribers
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more appealing than the shows on our television sets? IMAGEFROM:jeff_golden/Flickr
Individuals or groups can access it whenever they want; and with the use of internet-available devices such as smartphones, they can access it wherever they want
IMAGEFROM:RonWiecki/Flickr
For modern day people, a quick source of entertainment is easier to obtain than sitting down to watch a 30 or 60-minute
television show
It is also cheaper than a visit to the movie theater
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They can choose exactly what they want to watch that day IMAGEFROM:flash.pro/Flickr
IMAGEFROM:PhilDragash/Flickr
Without any professional help from a manager or record label
IMAGEFROM:visual.dichotomy/Flickr
Justin Bieber
Gained fame after being signed to a record label
IMAGEFROM:cukuskumir/Flickr
“ Earning a living out of your bedroom seems to be
something these people have perfected ” -Samuel Scott
IMAGEFROM:UppyPhoto/Flickr
has one of the most subscribed-to channels on the site, originally finding fame with her viral
videos that parodied makeup tutorials IMAGEFROM:Streamys/Flickr
Her videos have been viewed over a billion times
and she has more Facebook fans and Twitter followers than some of the biggest Hollywood celebrities
IMAGEFROM:JasonA.Howie/Flickr
Why are
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In Jenna Marbles’ case
“ ” -Rachel Quigley
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For videos that range from tutorials to commentaries to reviews…
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[Stats taken from YouTube]
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The web site and the channels makes money through
endorsements, Adsense, etc.
$$$!
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IMAGEFROM:IndyTrendy/Flickr
All from making videos at home
and posting them online! IMAGEFROM:ZardozSpeaks/Flickr
that rival second- and third-tier cable networks! IMAGEFROM:lancea/Flickr
“ This is a microcosm of what’s going on in the overall media landscape.
We’re moving from a scaled mass media to more hyper-local, niche media. ” -David Cohen
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IMAGEFROM:SlickVic/Flickr
Psy’s ‘Pony Dance’ from his music video for “Gangnam Style” has been featured
in advertisements for products such as M&M’s and Wonderful Pistachios IMAGEFROM:KOREA.NET/Flickr
PopularYouTuberiJustine
is the world shifting to a state where celebrities are the makers of those
viral videos and insanely popular channels, rather than the “professional” actors and singers that currently flood
the tabloids?
IMAGEFROM:adamjackson1984/Flickr
IMAGEFROM:noodlepie/Flickr
If so- what happens to all the mainstream media!that generations have lived with ! for so many years?!
References • Bates,Daniel(2February2012).Howalittle‐knowncomedianmakes$1millionayearfromYouTube
videos.DailyMail.RetrievedMay15th,2013from:http://www.dailymail.co.uk/news/article‐2095563/Comedian‐makes‐1million‐month‐YouTube‐videos.html
• BuzzTube(3March2013).PewDiePieNetWorth.Multi‐Millionaire.RetrievedMay16th,2013from:http://www.buzztubeonline.com/2013/03/03/pewdiepie‐net‐worth‐multi‐millionaire/
• Lewis,Tim(7April2013).YouTubesuperstars:thegenerationtakingonTV‐andwinning.TheGuardian.RetrievedMay15th,2013from:http://www.guardian.co.uk/technology/2013/apr/07/youtube‐superstars‐new‐generation‐bloggers
• Quigley,Rachel(14April2013).YouTubestarwhorosetofameafterhilariousdrunkmakeuptutorialnowhasmorethanonebillionhitsand8.2millionsubscribers.DailyMail.RetrievedMay15th,2013from:http://www.dailymail.co.uk/news/article‐2308780/Jenna‐Marbles‐YouTube‐star‐rose‐fame‐hilarious‐drunk‐makeup‐tutorial‐billion‐hits‐8‐2‐million‐subscribers.html
• Scott,Samuel(11December2013).YouTube:TheNewKingmakerforCelebrities.AppStormweb.RetrievedMay15th,2013from:http://web.appstorm.net/general/opinion/opinion‐has‐youtube‐helped‐turn‐the‐average‐joe‐into‐a‐modern‐day‐celebrity/
• Tesseras,Lucy(11April2013).GangnamStyleMarketing.MarketingWeek.RetrievedMay16th,2013from:http://www.marketingweek.co.uk/trends/gangnam‐style‐marketing/4006173.article
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