Mohammad Mojaddidi Media Studies A2

Film Magazine Analysis

The masthead is big and bold to make it stand out to audiences as well as being in the same font style so fans can recognize which magazine this is.

The main cover line of the magazine is the same size as well as colour just like the masthead. This is to show that the audience can quickly see the main cover as it’s a very big and bold just like the masthead to grab their attention and pick up a copy thus lead them onto watching the film.

The selling line is to sort of marketing technique that attracts those whom are not interested in the main cover line but may be fascinated by another topic and in this case ‘Skyfall’.

This is the cover line of the magazine which is to inform the audience what’s in store for them regarding the main cover line.

The Key image is one of the main characters of the film ‘The Avengers’ and the way this was marketed is the fact that they also distributed the same copy of the magazine however the key image is a different character. This is done so those who favourite a particular character will buy the one that’s featured as the key image.

Mohammad Mojaddidi Media Studies A2

The Masthead of this issue of Empire is the same as usual to show people it’s from the same magazine company just like the issue above.

Compared to the Avengers issue of Empire, the main cover line has the

same colour as well as size compared to the

Masthead.

The cover lines are pretty much doing the same thing as the issue above, simply informing the audience about other articles etc.

The selling in this issue differs from the Avengers one due to the fact that it links to Ridley Scott’s previous work and fans will be interested in this considering that this selling is directed at them to watch the film.

This issue is entirely about the film Prometheus, they make it look as if there isn’t anything else in store for the audience but as a promotional factor some articles such as the possible release of a new lethal weapon movie will attract more people into buying a copy as well as watching the film Prometheus. This can be a marketing technique that distributers from both companies made a deal for this to happen thus make this a unique or different marketing technique from the issue above.

Mohammad Mojaddidi Media Studies A2

As you can see the masthead is quite

big and is illustrated in shiny text to catch the attention of the

audience and it holds a theme

because the main cover line is also in the same font and

colour. This informs the audience that this issue is strictly

about ‘The Dark Knight Rises’

claiming that it’s going to be a massive film.

The key image is of the main character of the film,

as you can see the character is making eye

contact towards the audience in a position to connect with them and

make them pick up a copy.

Selling lines are advertised around the front cover to inform readers about other articles

that aren’t related to Batman. As you can see this is an issue covering mainly the release of

the final Batman film and advertisers know that loads of people will pick up a copy so having

cover lines regarding other articles is likely to be checked upon.

The selling line here says that this issue will be the ‘Ultimate’ one of Batman

in a bold text that is in white. This will catch the audience’s attention by

the use of the word ‘Ultimate’ which will

persuade the customer and attract them into

checking this issue out.

The colours distributed in this

front cover indicate that a ‘hero’ is rising from the dark

background hence why there appears to be a mixture of

both blue and black colours that could indicate a

battle and Batman is ‘Rising’

to victory.