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HERITAGE PARK
Proposed Site
The purpose of Heritage Park is to bring the heritage and history of Michigan to her residents and visitors from around the nation and the world in a fun and inviting environment. Heritage Park will also be an anchor of the tourist attractions in Lansing.
Purpose
Central Focus On Michigan’s History And Heritage • Comprehensive
• Recreational• Cultural• Educational Facility
Building Facade
Entertainment Facility Main Floor
Entertainment Facility Second Floor
Multi-Purpose Theatre In major cities around the country, The Nutcracker has become an integral holiday staple of American Christmas culture.
The theater at Heritage Park will allow Lansing Michigan to join in this tradition in grand style.
In Michigan there are hundreds of dance groups, both amateur and professional, that perform this ballet each year with many variations, including full length versions and short versions, with unique choreography designed for each ballet company mostly in November and December. The theater at Heritage Park will provide an additional venue for the many dance companies in our state to perform for large audiences on a rotating basis. The cherry on top of this versatile multi-purpose theater facility is a planetarium with a retractable hemispheric projection dome with the capability to also show other special virtual reality and iMax-type productions.
The 4D Theater is one of the most advanced in the world, employing interactive seats and unique special effects that are built into the theater itself. By creating a set of “4D” effects that are synchronized to the film production, 4D Theater is fully equipped with the latest state-of-the-art technology that allows movie-goers to get more involved with the movie than ever thought possible before. The audience will be able to feel the wind, water and movement of the characters on the screen adding another layer of immersive fun for all ages.
Local Marketing Strategy
Clinton, Eaton, Ingham
marketed to the tri-county area as a family entertainment center (FEC)
special promotions for local residents including season tickets
repeat use incentives resident only discounts
cross promotion with other attractions in the area
Statewide Primarily marketed to high school
sophomores as part of an educational visit to Lansing including an overnight stay
Secondarily cross marketed in conjunction with other tourist attractions throughout the state.
Finally mass media marketing will be aimed at families making memories with a particular emphasis within a 100 mile radius
National Marketing Strategy Nationally Heritage Park will be marketed in travel publications and on web
sites as a themed tourist destination. This marketing will be concentrated within a 500 mile radius which includes more than 65 million people in the following major markets:
Finally, the most important marketing strategy will be the excellent service that generates word of mouth promotion and encourages repeat use. Heritage Park will be a wonderful place to be.
Albany NY
Columbus OH
Indianapolis IN Minneapolis MN
Buffalo NY Dayton OH Knoxville TN Nashville TN
Chicago IL Des Moines IA Lexington KY Philadelphia PA
Cincinnati OH Detroit MI Louisville KY Pittsburgh PA Cleveland OH Green Bay WI Milwaukee WI Springfield IL
St. Louis MO St. Paul MN Toledo OH Washington DC
Hours of Operation Summertime
June 15 To September 15
Park open
6am to midnight
Indoor Operations
9am to midnightSeven days a week
Hours of OperationFALL / SPRING
September 16 To
June 14
Monday thru Thursday4pm to 10pm
Friday4pm to midnight
Saturday9am to midnight
Indoor Operations
ParkOpen
Eastern Standard
Time9am to 6pm
Daylight Savings
Time8am to 8pm
Support Petition:
The undersigned persons attest to being 18 years of age or older and in favor of having and attending a family entertainment park in Lansing.
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Michigan Titan Diameter: 40 ft. Total height: 48 ft. Four internal stairs Industry first: hydraulic elevator that helps mobility challenged
people 6,500 light elements All figures are hand painted and decorated 104 horses 9 carriages 6 circular gondolas Polished bronze rails and columns Polished natural wood paneled floors Carriages and gondolas are upholstered Italian made hydraulic motors 15 HP twin engines
Liquid Fusion Floor
