Entertainment battle moves to the web

Some facts – Web Entertainment

• More than 227 million Indians watch online video or TV programmes on their mobiles, laptops and tablets.

• 59 million people went to one video site or the other in November, 2013

• Google India's advertising revenue for just online video was 17% of film industry’s revenue.

• 40-50% of the traffic for video sites comes from the mobile devices.

• T-series got more than 90% of its revenue from streaming and downloading services.

Reasons behind the growth

● Boom in the field of internet world

● Ease of movement and reachability

● New generation viewers

● Cost factor - Advertisement

● Social media – a great impact

● video comes on YouTube and other sites well before TV

Challenges to growth

● Lack of popular destination other than YouTube

● Very low revenue from video sites

● Live streaming data cost is expensive.

● Less number of internet users as compared to other nations.

Five years later, our competition will not be Star TV or Zee TV, it will be You tube -

Raj Nayak (CEO, Colors)