The British Board of Film Classification are

the people responsible for classification

on movies, dvds and video games.

The Advertising Standards Authority is the

UK’s independent regulator of

advertising across all media. They apply

the Advertising Codes, which are written

by the Committees of Advertising

Practice.

From French "kind" or "sort―, genre is the term for any category of literature or other forms of art or entertainment.

Genre specifies certain categorization of different mediums of art. (Film, Literature, Art etc…)

There are many types of art but not all art is the same; this is the same for each specified field of art too. So genre is implemented to categorize and order the different types of art.

Some genres overlap and thus creates sub-genres orFusion-Genres.

EG: some action films also incorporate adventure aspects too, this creates an Action-Adventure genre. Another example includes some romantic films include comedy = Rom-Coms.

The American Film Institute defines western films as those "set in the American

West that embody the spirit, the struggle and the demise of the new frontier."

Westerns are devoted to telling stories set primarily in the later half of the 19th century in the American Old West, hence the name.

Westerns usually incorporate typical good guys (white hats) and bad guys (black hats).

Another typical tool used in westerns are the use of the Damsel in distress, whom the protagonist must save.

Due to being a popular genre (circa 1930s onward) pre-civil rights movement, many westerns portrayed American Indians as being ―savages‖ and Indian tribes were often the antagonists of many plotlines.

A popular sub-genre is Spaghetti Westerns, these films were produced later on

in the genre’s history; specifically during the 60s and 70s, they encompassed more violence and action than their predecessors.

John Wayne The Lone RangerClint EastwoodSergio Leone

The Great Train Robbery (1903): an early and unprecedented film , hailed as being extremely significant in the film industry. Using new techniques this film was a milestone for films as a whole.

Dollars Trilogy: (Italian: Trilogia del dollaro) this trilogy consists of A Fistful of Dollars (1964), For a Few Dollars More (1965), and The Good, the Bad and the Ugly (1966). Although it was not [Sergio]Leone's intention, the three movies came to be considered a trilogy following the exploits of the same so-called "Man with No Name" (Eastwood, wearing the same clothes and acting with the same mannerisms).

The Wild Bunch (1969): American epic Western film directed by Sam Peckinpah about an aging outlaw gang on the Texas-Mexico border, trying to exist in the changing "modern" world of 1913. The film was controversial because of its graphic violence and its portrayal of crude men attempting to survive by any available means.

The Magnificent Seven (1960): American western film directed by John Sturges. It is a western-style remake based on Akira Kurosawa's 1954 Japanese film Seven Samurai. The film revolves around a group of seven American gunmen hired to protect a small agricultural village in Mexico from a group of marauding native bandits.

Django Unchained (2012): American western film written and directed by Quentin Tarantino. The film was released on Christmas Day, in North America. Set in the antebellum era of the Deep South and Old West, the film follows a freed slave who treks across the United States with a bounty hunter on a mission to rescue his wife (Washington) from a cruel plantation owner. This is an example of a modern western.

For the purpose

of simplicity, this

poster doesn’t

have much text;

this serves well

however as it

gives the poster

more impact.

―The

GOOD,

The BAD,

And The

UGLY‖

Contrast in

the colours

make this

stand out.

Clint Eastwood, a

notorious and very

popular face within

the Westerns genre.

The use of grey-ing

the background

makes the

foreground seem to

appear to have

more colour,

therefore making

Clint Eastwood

stand out to the

audience more.

The trailer starts with Manco smoking a cigar.

…he then lights a cannon’s fuse with his cigar.

A whole bunch of cannons fire, it is clear he is in

a warzone

Then the scene skips to a POW camp Some guy opens a bag of treasure The three main

characters prepare to

fight over the gold

Is a cinematic term used primarily to describe stylish Hollywood crime dramas.

Noir films comprise many different types of stories and plotlines, particularly shady and hard-boiled stories.

―Noir‖ translates to ―Black‖ in French.

The clichés of film noir have inspired parody since the mid-1940s.

Film noir is often associated with a low-key, black-and-white visual style. Many classic Noir title also use a familiar cliché of steam and an overall ―bluish-smoky exterior‖, it also constantly rains in some pictures.

Some Noir films are categorized by mood and attitude, others by character and plot, some are even categorized by the visual style.

The low-key lighting schemes of many classic film noirs are associated with stark light/dark contrasts and dramatic shadow patterning—a style known as chiaroscuro.

Neo-Noir is a style often seen in modern motion pictures and other forms that prominently utilize elements of film noir, but with updated themes, content, style, visual elements or media that were absent in films noir of the 1940s and 1950s.

As a whole, most film Noirs are very pessimistic and usually have bleak, ambivalent conclusions

Humphrey Bogart Bogart and Bacall

The Big Sleep (1946): the first film version of Raymond Chandler's 1939 novel of the same name. The movie stars Humphrey Bogart as detective Philip Marlowe and Lauren Bacall as the female lead in a story about the "process of a criminal investigation, not its results.‖ The U.S. Library of Congress deemed the film "culturally, historically, or aesthetically significant."

Gun Crazy (1950): The production features Peggy Cummins and John Dall in a story about the crime-spree of a gun-toting husband and wife.

D.O.A. (1950): is considered a classic of the genre. The frantically paced plot revolves around a doomed man's quest to find out who has poisoned him, and why.

The Set-Up (1950): The screenplay was adapted by Art Cohn from a 1928 poem written by Joseph Moncure March. The film is about the boxing underworld.

Blade Runner (1982): is a 1982 American dystopian science fiction thriller. It is loosely based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick. The film remains a leading example of the neo-noir genre.

―The Big Sleep‖ The

black on white

makes the title

stand out, being

positioned at the

top makes the title

appear to have

more impact

Bogart and

Bacall, two

very famous

lovers, both

on and off

screen in

golden era

HollywoodThe picture is

centred in the

middle of the

poster, this

makes it appear

to be more

important.

Private detective Philip

Marlowe enters a library, the

librarian hands him ―The Big

Sleep‖

Bogart and Bacall’s

characters kiss―They’re together

again‖

―Warner Bros. long awaited

masterpiece of mystery‖

―The Big Sleep‖ Bogart lights a cigarette while

looking at something

Both genres are perhaps considered the ―forefathers‖ of American film.

Both genres could be considered the most popular genres of golden era Hollywood.

Both genres have heavily influenced American film.

Both genres were at their height of popularity during the golden era of Hollywood (1945 – 1955).

Both genres has typical and almost predictable plotlines.

Both genres involve the harshness of life, in westerns the frontier is wild and harsh; in Noir people are portrayed as being corrupt.

While westerns were mainly set during the 18th centaury, noir films were set mainly during the 1940s-50s.

Noir film is almost exclusively based around crime.

Whereas, Westerns are usually set around day-to-day life.

Westerns almost always have typical ―good guys‖ and ―bad guys‖.

http://haydonmedia.co.uk/wp-content/uploads/2013/04/genre.pdf

http://haydonmedia.co.uk/a2-media-studies/a2-section-1b-writing-frame/

http://en.wikipedia.org/wiki/Film_genre

http://en.wikipedia.org/wiki/Westerns

http://visual.ly/complete-list-film-sub-genres

http://www.filmsite.org/genres.html

http://en.wikipedia.org/wiki/Film_noir

http://en.wikipedia.org/wiki/Neo-noir