Gigglebox Evaluation

Jen Katy Olivia Millie

After having looked at and evaluated our results from our audience feedback, we have had a very

successful reaction. It is clear that our products are successful in our target audience field, as Bethan, Sophie and Lois gave us the most successful and fulfilled reaction. Whereas it was clear that Rory, an 18 year old male was not

interested in what we had to offer.

Sponsorship Reactions…

Emily and Rory…

During watching our sponsorship sequence, Emily had

said that she loved the dress our model was wearing

and said that she wanted to buy the shoes. This is a

successful reaction as it shows that we have showed

off the outfit enough to gain compliments from a

member of our target audience. However, Rory had

said that the shoes aren’t worth the money. This is an

expected reaction, as clearly our products are not

aimed at males. Rory’s reaction might be due to the

fact that although men can see women as component

parts when in the male gaze, the feet are not a

stereotypically sexualized symbol.

Lois, Sophie and Bethan…

We had the most successful reaction from the three girls. This means that we have had success in targeting our audience, as they fit it. Bethan had said that she liked the music, and Lois mentioned that our editing technique’s were ‘cool’. Lois is a member of the young postmodern audience therefore she recognises the editing as a part of a ‘cool’ construct and style over substance. At the end, when they saw that it sponsored Pretty Little Liars, Bethan seemed to be enthusiastic, therefore we have again succeeded in our targeting of our audience and in selecting an appropriate programme to sponsor.

Omar and Stuart…

Although our products are not aimed at males, we had a valuable reaction from Omar and Stuart. Omar had said that he loved the

shoes, and Stuart said that he loved it all. These reactions are very important to us as it creates a new secondary audience for our

products. As Omar and Stuart are homosexual they would not be able to buy the products. If they were heterosexual then they could be a secondary audience who buy the products for their girlfriends.

This means that Omar and Stuart could be tertiary audience but this could indicate possible expansion for the brand in to males

clothes.

Radio Reactions…

Emily and Rory…

During the viewing of our radio advert, we did not get

much of a reaction from Emily and Rory. Rory looked

very confused, and Emily did not say anything. Rory’s

face suggests that our radio advert was difficult to

understand, and was not appealing to him. At the

end, he mocks the voiceover by sighing. This suggests

that Rory was not interested in the advert which is

expected as he is not our target audience yet neither

was Emily.

Lois, Sophie and Bethan…

We had a good reaction from Lois, Sophie and Bethan, as they seemed to enjoy the beat of the advert, emphasised by their dancing. However, Sophie had said that she cannot hear what she’s saying, therefore she must have been distracted by the beat and the voiceover must have gone too fast. We therefore could have lowered the volume level of the beat slightly or reduced the speed of the listing to make it more clear.

Omar and Stuart…

During this viewing, Stuart had stated that he was excited

about the amount of clothes. This suggests Stuart is

interested in what we have on offer. This is also

emphasised by the fact that Omar told Stuart to get the

website up, meaning Omar wants to see what we have

available to buy. Stuart and Omar again prove they are a

tertiary audience but could also indicate possible

expansion for the brand in male clothes.

Spring/Summer Advert…

Emily and Rory…

In this viewing, we experience an argument between

Emily and Rory. Rory mentioned that he found the

model attractive, and that she was classy next to the

car. He had also mentioned that she was fun,

emphasised by the poses the model was doing. This

had made Emily jealous, and therefore maybe

wanting to buy the clothes that the model was

wearing, so that her boyfriend, Rory, would think the

same things about her, therefore she is complicit in

putting herself in Winships theory of the male gaze to

get attention from her boyfriend.

Lois, Sophie and Bethan…

Here, we gained valuable feedback from the girls. They had each said that they liked different items of clothing. This shows the girls are empowered and independent as

they are able to create their own visions of how they would like to present themselves. This is important because the clothing is what we want to show off, and we want people to notice the clothing, not just the model. Lois had said that she liked a location, which is also important as the locations give out connotations of what our brand is, for

example the shots when the model is in front of the graffiti. This connotes the liveliness and accessibility of

the clothing brand due to the use of low-culture iconography and also portrays the ‘fun loving female’,

therefore shaping our themes.

Omar and Stuart…

Here, Omar mentions how our model is gorgeous. As well as noticing our clothes, it is also important that

we have a model in our adverts who represents the traditional ideologies about what beauty is. This

therefore is perpetuating the male gaze. It is clear that we have chosen well as we have had successful

feedback about her in each viewing.

Autumn/Winter…

Emily and Rory…

During this viewing, Emily and Rory were still

arguing. Their reactions to our advert were not as

expected, as Emily was saying how she’s going to get

all the male attention when she wears an outfit. This

could be seen as a benefit, however it is insinuating

that it could be attracting the wrong attention from

males, which clearly Rory did not like. This again is

an example of Emily being complicit in putting

herself in the male gaze.

Lois, Sophie and Bethan…

We had many successful reactions from the girls again, for example straight away Bethan states that she loves the

song. This is important because the soundtrack is just as important as everything else. The soundtrack could lead to synergy marketing alike to Tom Odell and John Lewis.

Lois mentioned that yet again she thought our editing techniques were cool, and the girls all had something

positive to say about our choice of clothes. Bethan had said that an outfit would look good for a party at the weekend, therefore they are considering buying our

clothes and actually are interested in them. The clothes focus Bethan on partying; Marxists would argue this is an

example of the economy (fashion retail) distracting the oppressed audience’s attention from ‘true needs’ like equality and creativity and highlighting the focus on

consumerism.

Omar and Stuart…

In this viewing, we had very positive feedback from the

boys. Omar had said that he loved the model’s hair and

they both looked like they were enjoying the advert. Again,

the female is split in to her component parts, for example

her hair, which could be argued to objectify her.