GM FAMILY DAYConcept Brief’s Blue Group

ALMOST PEOPLE THINK:

It’s simple event

Include: Entertainment, Game, Party… It’s Holiday of worker, co-worker, and their familys

ALMOST AGENCY THINK

It’s must be setup: Stage,

Sound and lighting system.. Rent HR event: MC, Singer,Dancer.. It’s Simple (Blue Group)

CONCEPT PAST YEARS

• 2012: Chevrolet Launching in VN

• 2013: Chevrolet - Lovely sharing

• 2014: We have no any things!

• 2015: ???

THIS YEARWe must change: Theme, concept,

activation…of this year event

WE CREATED THEME OF EVENT

TRANSFORMER

WHY???We get its: Transformer

TRANSFORMER: IT’S TECHNOLOGY

GM is high technology in

Motor Industrial on the word The GM product is result of Hi-tech Processing GM is one of the most hi-

tech company on the word

TRANSFORMER: IT’S CHANGE

As we known that, GM

brand is changed, New product have launched GM is new position in market It’s changed by GM-er: BOD,

Worker and costumers

TRANSFORMER: IT’S INDIVIDUALITY

It’s Only GM Product, Only

GM-er It’s different between GM with others Company It created all new things, all idea, and new product

TRANSFORMER: IT’S POWER OF TEAM BUILDING

It’s Can not by individuality

The GM Changing by all power of Team - Co-worker, GM’s Family day

HOWHow do we make this idea?

DECO, SETUP

Layout Stage include big

logo Chevrolet, It made by Air Balloon Stage can to modify at beginning and c losing ceremony

KEY MOMENT

In opening ceremony:

Dancing by transformers - GM-er Backdrop on stage can be transform

Before

After

AND NOW, DO YOU LIKE THEME:

TRANSFORMER

IF YOU FEEL THAT GOOD, LET’S DO IT TOGETHER?

We’ll make the detailed in Design, Programming, Hr Planing, and Quotation

Contact: Blue TeamConcept, Program: Quang Minh - 0902202428Designer: Ngo Van Hung - 0972970389Project Manager: Ms Dung - 0947705490