Graphic design presentation

LWL-colour palette

LWL cover re-draw

When making the desktop wallpaper, I wanted it to repeat, so I made it in illustrator. I wanted it to look fiery, so I made sure the background colour was orange, but I wanted to have some of the in-game assets in there, so I added the balloons from the game. When I got feed back on the initial design, I swapped the position of the green and blue balloons, and added the red balloon, to compliment the green balloon, and made the text blue, so it would stand out more. After feedback on the second design, I then made the text a lighter blue, and changed the background colour a little bit.

Promotional desktop wallpaper

Wallpaper process

Initially Pete was going to have eyes and a open lips smile, but the eyes were going to look out of place if I put them on him, but I still kept the smile, as it shows how manic the character is in the game. When making the smile, I made his teeth look horrible by putting light grey lines on his teeth.

Wallpaper process

After making the Pyro Pete face, I made text to go in the wallpaper. I chose the text Ashes to Ashes, as when Pete dies, he turns to ash. I also added some in-game assets to the wallpaper, to show to fill some of the negative space in the design. I rotated the balloons and Pete’s head a little bit, to make it more interesting to look at. I then brought it into Photoshop and added the background colour afterwards.

Wallpaper process

The feedback on my design was that the text seemed to be too boring to look at, and thought that I should give it a drop shadow to make the the text stand out more, they also said that their was still some negative space in the design, and that I should fill it up with some thing to compliment the green balloon. So I made adjustments to the text by making it a dark blue, so that the drop shadow is easier to see, I switched the green and blue balloon’s positions, added a red balloon and put it next to the green balloon

Wallpaper process

The feedback on the second version, said that I should change the text, make the tile wallpaper a smaller size and make the orange background a bit brighter. So I went into Photoshop again to edit the text to make it brighter, so it contrasts better with the orange background, and after I got the updated version of the wallpaper, I made the orange background slightly more orange, making it more fiery, and I made the image 300x300 instead of 500x500, so it repeats more.

Scrapped wallpaper ideas

When I had feedback on the second wallpaper, they said that they wanted to see a version with just a white background. So I made a quick mock-up of what it would look like then show them again. They said that the white background makes it look weird, and that I should stick with the orange background.

T-shirt designs

When making the shirts, I wanted it to appeal to people with dark humour. So I made a shirt with a happy looking balloon, with the shirt saying “I will kill your entire family” and my other shirt shows the someone on fire, and saying “Don’t smoke, just blaze”. After I got feedback on my initial design, I cleaned up my designs, and changed the font of both texts. After getting feedback on the second design, I changed the fonts again, and changed the quote of the blue balloon to “I will take away everything you love”, I also tweaked the designs a little bit.

T-shirt design process

When I was thinking up the design, I was looking at shirts to work with, when I found these blank shirts, I decided to make a shirt based on on a joke a made with a friend, and a shirt with double meaning to it. The balloon shirt is based on the joke were the happy balloon is actually a pyschopath, and it says on the shirt “I will kill your entire family” the other has the double meaning of being stoned and being on fire, this double meaning only works if I showed Pyro Pete on the shirt.

T-shirt design process

The feedback on the shirts, was that the texts for the shirts are hard to read and don’t make sense for the shirts overall designs, and that I should make the designs more crisp. So I made the balloon design look more oval, to make it look more like a balloon, and I changed the font from Lucida handwriting to Impact, to make it easier to read. For the “Don’t smoke just blaze” shirt, I gave the character in the design a highlight to make it look more like he’s on fire, I also changed the font for the shirt from Trajen Pro to Rockwell Extra Bold.

T-shirt design process

The feedback from my second design said that, the quote for the balloon shirt should be changed to “I will take away every thing you love” and the design looked to weird to look at, as it still seemed to round. Feedback on the other shirt was that the running guy looks like he’s skipping. So I drew the balloon again, this time showing the weight of the water at the bottom of the balloon and changed the quote, as it did sound more menacing. I moved the leg of Pyro Pete a little bit upwards, so it doesn’t look like he’s skipping as much, I also changed the font from Rockwell Extra Bold to Krungthep, as it fit more with the quote then the other font.

App icon analysis

Icon process

When making the final version, I found a grid for making app store icons. I made the Icon in greyscale, and shaped it according to the grid. With the balloons, power up and Pyro Pete’s legs in the outer ring, Pete’s head and arms in the inner most circle, and the film comes from the bottom circle and ends in on the top of the inner circle, and all the other bits from outside the outer most circle to going in the circle. I was going to put the title of the game into the icon, but I took it out as it didn’t fit into the overall design. After I finished the greyscale, I started to put colours on it, using bright colours to show contrast between the dark idea of a guy who loves being on fire and the happy tone of colours.

Production schedule for marketing assets

Three days after the trailer releases, the shirts will be available to buy, a month after the shirts go on sale, a link to the wallpaper, so that people can download it, and use how ever they want, then the app icon will be shown on the app store/game websites when game releases.

Graphic design evaluation

Freelance rates

Freelance rates depend on various factors, including age, skillset, years of experience, location where you work and gender. All rates are per day. All results are based on average.

You can get paid more if you are 30+ years old, from 300-325.

You can get paid more if your skillset is in back end development or design, at 322.50 and 300, respectively.

You can get paid more if you have 14+ years of experience, from 320-437.50.

You can get paid more in places(UK)London, East of England, East Midlands, South East, South west and the West Midlands, from 300-325.

You can get paid more if you are female, at 300.