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Pay TV Subscriber Demographics
Dana Browning
Demographics of Pay TV Users
The following report exploresthe percentage of American Adults who use Pay TV basedon the following 7 demographic variables:
GenderAgeChildren in HHMarital statusEmploymentIncomeEthnicity
Gender
Age
Income
Children in HH
Ethnicity
MaritalStatus
Employment
WHO IS THE PAY TV SUBSCRIBER ?
Source: HBO Research Department, August 2013
Demographic Summary of Pay TV SubscribersBelow is the % of each group of American adults who use Pay TV, according to HBO August 2013 survey.
53%
47%
Pay TV Subscribers Basedon Gender
Percentage of people from different age groups who are
Pay TV Subscribers
18-34 35-49
50-69
70+
22%
16%
39%
33%
Net: 18-49 50%Net: 18-24 4% - very low % of the youngest viewers are Pay TV Subscribers
Pay TV Subscribers withChildren in Household
YES
NO
28 % 72%
Pay TV Subscribers Based
on Marital Status
Net: Married/Living Together
Single, as in never married
Net: Divorced/Separated/Widowed
57%
24%
18%
•Married - 50%•Living with a domestic partner - 7%
•Divorced - 12%•Separated - 1%•Widowed - 6%
Pay TV Subscribers Basedon Employment
53%
47%
EMPLOYED NOT EMPLOYED
Net: Employed 53%Net: Not Employed 47%
Pay TV Subscribers Based
on Income
Net: Under $50K
Net: $50K+
Net: $50K < $100K
Net: $100K+ 17%
35%
52%
48%
72% of Pay TV Subscribers have an income of
Pay TV Subscribers Based on Ethnicity
Net: White 82%Net: Non-White 18%
The Average Pay TV User is..
•Married/Living Together
•No Children
•Income of $50K-$75K
•Age 35-49
•One employed adult in HH
•White Non-Hispanic
•Men & Women