Horned Frogs

Chris Price, David Frick, Derek Dunkel, and Todd Gonzales

Website Advantages

Sell MerchandiseMore in touch with fansUp to date newsSeveral forms of interaction (facebook, etc.)Sampling of MusicBand HistoryIncrease fan base

Industry Key Components

Website ContentEase of NavigationSite AppearanceSampling MusicBand HistoryTour Dates & Tickets

Competitive Forces

Rivalry

Existing

AmongCompetitors

Threat of Substitute Products or services

Threat of New Entrants

Supplier PowerBuyer Power

Our Website

Media PageBioShopNewsTwitter, facebook, etc.YouTube video

Our Website cont.

TourFan ClubCharityNew albumPhoto Gallery

Business-to-Consumer (B2C)

Fan mailQuick access to informationTickets availableMedia Center

Our Strategy

Focused

Strategy

Long Time Fans

Niche Market

New Fan

base