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Chris Reilly's presentation on Nov. 29th to the Spokane chapter of the American Advertising Federation. The content is focused on the challenges with PPC campaigns, what formats are available, and how to get maximum results.
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Mass Media is Dead. Ed Artz CEO Proctor & Gamble 1994
4 broadcast networks Basic cable 5 years old Satellite TV $10K
Network TV Cable Satellite VOD IPTV Online Streaming Mobile TV TV content on DVD 3D, HD, Digital etc...
Micro media is exploding.
…and it is really hard to manage.
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Pay More Money vs Increase Quality
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Mobile
There has never been a better time to work in advertising.