How Wine Sampling In Grocery Stores Impacts Sales

A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.

HOW WINE SAMPLING IN GROCERY AND RETAIL IMPACTS SALES

CURRENT TRENDS IN RETAIL WINE SALES

Tuesday, August 27, 13


DOES WINE SAMPLING POSITIVELY IMPACT GROCERY SALES?

Photo by Horia Varlan©2012 ANGELSMITH, INC.


A N G E L S M I T H1 0 L I B E R T Y S H I P W AY, S T E . 2 0 2 , S A U S A L I T O , C A 9 4 9 6 5 4 1 5 . 5 0 8 . 5 7 7 8 ©2012 ANGELSMITH, INC.©2012 ANGELSMITH, INC.

97% OF THOSE SURVEYED SAID, YES.SAMPLING WORKS.

INDEED



CONSUMERS ARE BETWEEN 5 - 25% MORE LIKELY TO PURCHASE A WINE THEY’VE SAMPLED



NEXT BIGGEST:25% ++

BIGGEST RESPONSE:

5 - 10%



POINT OF INTEREST:

THOSE WERE THE LOWEST AND HIGHEST OPTIONS IN THE SURVEY, MEANING THERE’S NO GRADUAL INCREASE.

WHY THE BIG LEAP?



WHAT’S BEHIND THE BIG LEAP?

SAMPLING FREQUENCYPAIRED WITH

ON SITE EDUCATION



for FREQUENCY OFSAMPLING



AnotherS H A R P S P L I T

©2012 ANGELSMITH, INC.

for FREQUENCY OFSAMPLING





6O%HAVE EXPERTS CURATING SAMPLING




CONSUMERS AREEDUCATED & THRIFTY WITH

A SENSE OF ADVENTURE



CONSUMERS AREEDUCATED & THRIFTY WITH

A SENSE OF ADVENTURE

59.4%

WANT MORE VARIETAL SELECTIONS

37.8%

WANT MORE SELECTIONS AT EVERYDAY PRICE POINTS

43.1%

JUST WANT MORE WINE, BOTH WHAT THEY KNOW AND WHAT THEY DON’T





57% “average” price pointBETWEEN $11 AND $20




CONSUMERS ARE LOOKING FOR AN EXPERIENCE, NOT JUST A PLACE TO SHOP

RETAILERS RESPOND WITHIN-STORE DINING AND EDUCATION

LARGER SELECTION OF WINES AT ALL PRICE POINTS

LESS EMPHASIS ON POINTS OF ORIGIN

HEAR THE EXPERTSWEBINAR

SEPTEMBER 5, 201311:00 A.M. PDT

Space is limited.Reserve your Webinar seat now at:

https://www4.gotomeeting.com/register/164093623

Jack RobertielloWine Industry Thought Leader & Reporter Ed Cook

Harris Teeter






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How Wine Sampling In Grocery Stores Impacts Sales