2. This Week... Summer hacks, taxi drama, clever outdoor
advertising, The Blag, Dear George Summer hacks Hellmans Taxi Drama
Yugoslav Drama Theatre Clever outdoor advertising Volkswagen The
blag get in the game Heineken #Dear George Dacia UK 3. Hellmans
summer hacks Hellmans Ogilvy & Mather London has created a new
social campaign for Hellmanns Mayonnaise called Hellmanns Summer
Hacks. Playing off the rising consumer trend of life hacks trend
which sees people think up simple tricks, skills or shortcuts for
everyday life, the campaign features bite-sized pieces of digital
content designed for social media that demonstrate new and
innovative ways to make summer outdoor eating even more
pleasurable. Ian Busch, Global Brand Director at Unilever said:
Hellmanns believes that eating outdoors, be it a BBQ or picnic in
the park, is one of lifes great pleasures. There is something
magical that happens when you combine friends, family, sunshine and
great food. But it can also come with its own challenges -bad
weather, uninspiring food and finding the perfect outdoor location
to name but a few. The campaign aims to provide fun and innovative
solutions to those little challenges. See also: The Solar Lantern
Jar The Jar BBQ 4. Taxi Drama Yugoslav Drama Theatre The Yugoslav
Drama Theatre brought their work to life with actors pretending to
be taxi drivers and telling the story behind the plays that they
were performing. The Taxi Drama included The Merchant of Venice,
Crime and Punishment, and Othello. 5. Clever outdoor advertising
Volkswagen Volkswagen have used outdoor very cleverly recently for
some of their campaigns. In Impossible View, they use 6 sheets to
encourage safe driving, by making people aware that you cant do two
things at the same time. In Endless list of options, VW Polo Match
advertises with an endless list of equipment, too large to fit
billboards. Nice way of getting someone's attention. In O to 100,
Volkswagen advertised the speed capabilities of the new Golf GTI
which goes from 0 to 100km/h in 6.9 seconds on 2 billboards in
close proximity to each other.. Perfectly illustrated with these
two numbers. 6. Clever outdoor advertising Volkswagen 7. Clever
outdoor advertising Volkswagen 8. Clever outdoor advertising
Volkswagen 9. Clever outdoor advertising Volkswagen 10. The Blag
Get in the Game Heineken The Blag, puts unsuspecting people to the
test, with the help of popular rugby pundit Brent Pope. Set on a
busy Dublin street, Brent Pope challenges people to blag their way
through a 'live' television interview by pretending to be an
international rugby expert ahead of the 2014 Heineken Cup final.
Assured that all they have to do is 'stand there' while Brent Pope
does the rest, the unsuspecting 'experts' are suddenly faced with a
series of questions in front of what they think is a live global
television audience. The video was created as part of Heineken's
GET IN THE GAME campaign for the Heineken Cup. 11. Dear George
Dacia UK In a cheeky bid to get the British parliament to not just
walk the walk but also talk the talk, Dacia UK came up with a
really clever way of getting some coverage around budget day. Maker
of the most affordable range of cars, Dacia UK challenged George
Osborne MP, chancellor of the exchequer to ditch his luxury Jaguar
car and drive home in a budget car - A Dacia! 12. Dear George Dacia
UK 13. Dear George Dacia UK
