THE FIRST RUSSIAN MULTIPLATFORM REALITY ABOUT STARTUPS, INVESTORS AND MONEY

HD, REALITY TV TV+Web+Mob+Event+PR+Social Media+Incubator STARTUP COMMUNITY Release Date - 10.03 -30.06.2012 Broadcast: КоммерсантЪ TV, ДождьTV, YouTube Mobile Apps iPhone, iPad Target Demografic: 18-45 age KPI: Cover 15mln, Frequency 3+ 50%, GRP 300% Format: WEBisodes 150х2min, TV 100х2min

TREND ON STARTUPS. WORLD EXPERIENCE

MEGAFON INVESTS $1mln in startup

TRENDS «PUSH» STRATEGY -TARGET 21-35

Источник:  TNS  Web  Index  –  Россия    

60 million Internet users 21 million from a mobile, 65% of communication Penetration of mobile Internet +25% $1bn-advertising in Runet —an increase of 37% of the 1 billion mark views clips a day in 20 million unique Youtube videos in Runet $ 185mln video advertising (forecast j. Son Pr) Sisco predicts to 2012-90% share of video 16-24 years at 90% controlled Internet Holdings, 35 million users, 13-35 years

Нишевые сайты с высокими показателями аффинити

Для построения охвата

i-LIFT.TV - FORMAT «FRAPA» Europe & USA

“LIFT” -a place where startups meet with investors,

and ideas with money. The idea of reality: "how to Lift up” in 2 minutes.

There are 2 minutes in order to sell the idea, prototype, get investments

Know-how: 1. MIPTV 2012 2.DIGITAL-MULTIPLATFORM TV, MOBILE, WEB 360 around the brand 3.STARTUP COMMUNITY + INCUBATOR Скворинг экспертов, съемки в Лифт с инвестором. Rating: Microsoft, Сколково, Intel, РВК 4.iStreaming LIVE TV & Event TV Translation from backstage, master classes with businessmen, breakfast with investors, format iPRORIV with sets from silicone valley 5.VIDEO — NEW TREND Startup trends in Social Media: Facebook, Twitter, Youtube 150 videos on Youtube, ДождьTV, КоммерсантTV

Arkady Dvorkovich (Assistant to the President of the Russian Federation) Alexander (Sasha) Galitsky (Almaz Capital) Gleb Davidûk (iTech Capital) Alexander Turkot (Skolkovo) Max Medvedev (Adventure Seed Fund) Edward Shenderovich (Kite Ventures) Igor Taber (Intel Capital) Mike Tsygankov (Microsoft Seed Fund) Kirill Махариский(Ostrovok.ru) Ivan Nechaev (RNT-GLONASS, MER Seed Fund), Peter Vasterbaka (Angry Birds), Paul Bušet (Gmail, Google Adwords) Kevin Kolleran (Facebook) Bill Tai (CRV) Dave Mcclure (500startups) Sanilevič Sani (Yatic Venture Capital) Aaron Aba (Y-Combinator) Aidar Kaliev (VTB Capital) Peter Zhukov (Indigo Capital) Igor Agamirzian (MERs) Ruben Vardanian (Troika dialog, Sberbank) Sergey Nationals (Bystrov) Oleg Tinkov (Tinkov System), Mikhail Šamolin (Mts) Mikhail Prokhorov (Onexim::about) Max Marigold (Coherent) Nikolai Pryanishnikov (Microsoft) Vladimir Dolgov (Google) 50 стартапов, 50 вебизодов и тв-эпизодов

2 MINUTES TO SELL A STARTUP TO AN INVESTOR 2 season- 30 investors from Silicone and Russia

VIDEO-CONTENT – EХРERT GENERATION

FORMATS - 150х2min Webisodes & Mobisodes, 100х2min TV EVENTS - iLIFTTV COFFE BREAK & iLIFTTV CLUB

iLIFT - FORMAT «FRAPA» EUROPE & USA The idea of “LIFT”- how to “lift up” in 2 minutes “LIFT” -a place where startups meet with investors, and ideas with money. The idea of reality: "how to Lift up” in 2 minutes. There are 2 minutes in order to sell the idea, prototype, get 1, 2 rounds of investments iLIFTTV - 10 weekly filmings of startup- investor pitches and 5 videos in the daily rotation on TV , iLIFTTV COFFEE BREAK – weekly breakfast with investors with translation on i-LIFT.TV, iLIFTTV CLUB – monthly startup battles of 5 businessmen in the format of an after party for young entrepreneurs with a club card! «Cкворинг» of startups by the board of experts of www.i-Lift.TV, The activity of users on Facebook, Twitter, Youtube!

USER MANUAL-CASE www.i-Lift.TV Startup company draws up on www.i-Lift.TV an invest-teaser (idea, competitors, team, business model, scale, market share, investments) the Expert Council selects startups to shoot in the Lift and on TV. Know-how iStreaming Live TV-broadcast with backstage and breakfast

INCUBATOR www.i-Lift.TV. Streaming Live TV

Virtual incubator, streaming live TV with backstage shooting of iLiftTV, video blogs, startups, expert Council of investors and startups, open-id facebook, youtube, twitter and following-like

SOCIAL MEDIA БРЕНДА В ЛИФТ Стартап-комьюнити, Online-PR, Youtube.com/iLiftTV реклама в ЛИФТ и вирусные ролики на главной YOUTUBE

EVENT, iPad+iPhone Apps iLIFTTV - Weekly top 10 shooting startup pitchеs and 5 spots in the daily rotation on TV. iLIFTTV COFFEE BREAK – weekly breakfast with the investor with transmission to i-LIFT .TV. iLIFTTV CLUB - monthly startup battles of 5 business for money in the format of an After Party for the young entrepreneurs with a Club card! iPRORIV — Communicational platform with silicone valley and investors

BUSINESS-PARTNER iLIFT 1)Заставки и Product Placement - КоммерсантTV и ДождьTV 5-7 video rotation per day 2)Post-roll, Pre-roll, Overlay in the videos: 10 top of ru-net(Youtube, Яндекс-video, Rutube, Вконтакте)

Title Plan Fact

Impressions 30 000 000

CPM -Cost per 1000 impressions 200 rub. 0 rub.

СTR -Click-through ratio 0.10% 0.00%

Clicks 3 000 000 0

CPС -Cost per click 2 rub. 0 rub.

Making stylized videos of interviews and master-classes for www.i-Lift.TV, iPhone, Youtube/iLiftTV 3) Logo and Branding i-LIFT.TV www.i-Lift.TV -200 000, Twitter -10000, Facebook -10000, Youtube – 2 mln, Vkontakte 300 000 and iTunes (iPad, iPhone) Event: STREAMING Live translation 4)Youtube.com/iLiftTV и Masthead-banners Youtube -1,5 mln views, YVA-videos, Promoted Videos ,targeting on selected words 5)sponsorship iLIFTTV COFFE BREAK, iLIFTTV CLUB, iPRORIV

KPI - 3,2mln users, 1 млн unique users, 50% -20min per day www.i-Lift.TV

EVENTS

Мультиплатформа МУЛЬТИПЛАТФОРМА

TV - air 100 iLift videos

Internet – Webisodes- 150 2-minute videos

Mobile - application iLiftTV for iPhone+ iPad Apps

Social media - apps Facebook,YouTube,Twitter, i-LIFT.TV joins partner ratings, investors and funds, startup-grants: Microsoft, Skolkovo, МТС, Intel, Cisco

Virtual incubator- growth of a startup during the project and search of investments, growth of revenue

Up to 1000000 dollars and the creation of a young succesful entrepreneur club Streaming live TV of filming ,events and master classes- on line translation from backstage+ videoblogs of investors

Events+ new format of startup battles

iLIFTTV COFFEE BREAK - weekly breakfast with investors with translation on i-LIFT.TV

1) during each shooting of a new iLift season there will be a daily ‘breakfast with the investor’. 2) Format: EventTV master-class from a famous investor + filmed on streaming live TV

iLIFTTV CLUB - monthly startup battles of 5 businessmen in the format of an after party for young entrepreneurs with a club card!

1)  Format: EventTV + RealityShow 2) participants: Startups - 5 people Advisory Council – 5 people 3 Investors 3) guests: funds, partners, media, startups and brands

1)  Format: EventTV + RealityShow + Forums

2) participants: investors, startups, foundations, MEDIA partners

3): master-classes from foreign investors, startup battles, forums, surveys

iPRORIV — Communicational platform with silicone valley and investors

EVENTS iLIFTTV COFFE BREAK – breakfast with the investor

iLIFTTV CLUB – startup battle IPRORIV

Event format EventTV EventTV+ReallityShow EventTV+ReallityShow+Forum

Number of participants 50 200 600

Number of events per season 9 3 1

Duration 1,5 часа 3 часа 1 день

Filming streaming live TV TV+streaming live TV TV+streaming live TV

Webcast www.i-lift.tv

www.i-lift.tv+ Коммерсант TV + Дождь TV

www.i-lift.t+ Коммерсант TV + Дождь TV+ invited media

SPONSORSHIP iLIFTTV COFFE BREAK – breakfast with investors

iLIFTTV CLUB – startup battles IPRORIV

The participation of a representative of the sponsor

+ + +

Sponsors’ product placement + + +

Site branding + + +

iLift filming - + +

Posting logos in iLift videos + +

References in MEDIA - - -