Welcome

Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine

Design Design Content Content Code

What is Improvise?

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01: What is Improvise?

Improvise is a fictional record label with an innovative approach to promotion.

How Does Improvise Work?

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02: How Does Improvise Work?

1 The improvise website lets users discover new artists, watch short sections of music videos and vote for their favourites.

2 The most popular video will be funded in full, giving the band a launch base and an existing following.

3 Improvise gains credibility as a destination to discover new artists and a share of the revenue.

02: How Does Improvise Work?

1 Discover

2 Vote

3 Buy (rinse and repeat)

Who is Improvise for?

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03: Who is Improvise for?

Young People:18-35

Music Consumers:Interested in new music

No Gender Bias:A mix of artists

Disposable Income:Many opportunities buy

content

Mobile Users:Both a desktop and mobile

version available

Trendsetters:Integration with social

networking tools

“”

Improvise is a media discovery tool for young, socially connected music consumers.

Project Statement:

The Improvise Brand

04:

04: The Improvise Brand

Typeface Brandmark

Helvetica NeueAaBbCc123AaBbCc123AaBbCc123

Colour Scheme

Improvise Design

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05: Improvise Design

Demo

Improvise Features

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06: Improvise Features

Demo

Improvise Mobile

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07: Improvise Mobile

Thank you =DAny questions??