Category: Web – Best Portal of the Year

� Product: in.com

� Launched in: 2008

The Situation

Majority of internet users get on

to the internet looking to socialize

and get entertained. While portals

like Facebook & Twitter address

social media needs, entertainment

sources are still fragmented, leaving

users to scout for different sources

of entertainment e.g. videos from

youtube.com, opinions from blogs

and so on.

The Challenge

�Provide a sustainable

entertainment platform

�Establish resonance with he ‘voice

of youth’ in terms of opinion,

entertainment, information and so

on.

The Solution

�‘Listen’ - Online platform to listen to music, with a library of more than 200,000

songs across different genres and languages

�‘Read’ ‘Watch’ ‘Download’ ‘Play’ ‘Mail’ – different verticals addressing the varied

needs of the internet user ranging from news, videos, online games and even

email

�‘Specials’ – special campaigns to highlight current events, issues and festivals

with a twist to be able to resonate with the ‘voice of youth’

in.com special- ‘Instant Insaaf’

�Special micro-site for 26/11

�Attempt to mobilize user opinion to

confer justice in the case of 26/11

�A forum created for the population

to express their dissent on the delay

in justice

�Resonated with the ‘voice of the

youth’ in India – hang Kasab or ‘Set

him free’

in.com special- Happy New Year

�Special ‘New Year’ micro-site

�Highlights of the year gone by,

presented through spoofs

�Packed in entertainment along with

a recap of 2010, making it enjoyable

for the user

�Perfectly in tune with the festive

fervor of the season

in.com special- TV Shows

�Popular TV shows 24x7 at the user’s

fingertips

�Best moments, photographs,

exclusive interviews, chats with

participants and much more on the

platter

�A truly engaging platform for TV

viewers 24x7

�Shows done in the past-

� Khatron Ke Khiladi 3

� Bigg Boss Season 4

�Response – Bigg Boss 4• 3,815,441 visits • 27,117,126 page views• 1,692,444 visitors

The Result

�A portal with absolute user

satisfaction!

� 246 million monthly page

views

� 24.8 million monthly unique

visitors

� 2.75 lakh plus fans on

Facebook

Source- Comscore worldwide Feb 2011