INTEL EXTREME MASTERS YOUR BRAND IN THE CENTER OF A CULTURAL PHENOMENON

THIS IS YOUR GUY:

One Gaming Enthusiast influences an average of 4 people‘s tech choices

among his friends and family.*

*Intel’s market research

» 16-26 years old » Early adopter, tech-savvy, influencer » Bored with traditional media

» Protects himself from ads & marketing » Spends most of his free time online

We happen to be his entertainment.

WE DON’T ADVERTISE! … we create an authentic story that excites millions of people.

WHAT IS INTEL EXTREME MASTERS? The most prestigious video games league on earth with a story that unfolds over

8 months on 5 continents and ends with a World Championship event.

Online Competition

» 10,000 gamers » 80 countries » $600,000 in prizes

Live Global Events

» 6 events in Europe, Asia and America

» 800,000+ visitors

Continuous Live Streams

» Weekly broadcasts » 12,500,000 viewers » 80,000,000 sessions

Constant Buzz

» 2,500,000,000+ PR impressions

» Thousands of fans involved on social media

PHENOMENAL LIVE EVENT EXPERIENCES.

Press play button to watch IEM movie…

» Live HD streaming in up to 9 languages

» 173 countries reached

» 135,000 peak concurrent viewers reached

» 610,000 event visitors

» 54 million streaming sessions

» 2,6 billion PR impressions

FACTS & DATA EVENT | 900,000+ estimated visitors

AUG ’11

gamescom Global Challenge

COLOGNE , GERMANY GUANGZHOU, CHINA

OCT ’11

Ani-Com & Games Global Challenge

NEW YORK CITY, USA

OCT ’11

Comic Con Global Challenge

HANOVER, GERMANY

MAR ’12

CeBIT World Championship

KIEV, UKRAINE

AN ‘12

Cyber Sport Arena Global Challenge

SAO PAULO, BRAZIL

FEB ’12

Campus Party Global Challenge

After 3 events (with 3 to go) the current Intel Extreme Masters season has already surpassed the previous season in all key indicators.

GROWTH – STREAMS +237% (… AFTER JUST 3 EVENTS!)

0

10.000.000

20.000.000

30.000.000

40.000.000

50.000.000

60.000.000

Event 1 Event 2 Event 3 Event 4 Event 5

Season 5 2.005.886 3.810.123 5.580.567 8.046.324 16.368.495

Season 6 16.793.488 50.124.061 53.913.918

GROWTH – CONCURRENT VIEWERS +59%

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000

160.000

Peak CCU (ESL TV)

Season 2010-2011 (8 months) 85.000

Season 2011-2012 (missing three events) 135.000

GROWTH – PR IMPRESSIONS +11%

2.200.000.000

2.300.000.000

2.400.000.000

2.500.000.000

2.600.000.000

2.700.000.000

PR impressions

Season 5 2.342.777.011

Season 6 2.611.414.055

INTEL EXTREME MASTERS IS SUPPORTED BY THE SMARTEST SPONSORS I want you and your company to know that I really do appreciate companies supporting Esports, and I make an effort to help support their businesses in return!”

I just bought an i7 2600k (admittedly my first Intel CPU since the the Athlon Classic) as well as SCII and I could not be happier with the jump. I'm just getting into the SCII scene and love the support you all are giving to it!” I just wanted to say that I just ordered my new PC

last night. I was looking at an AMD processor, but, due to your sponsorship of this tournament, I went with Intel instead. Thank you for your sponsorship and for putting together a quality tournament!”

IEM was awesome as usual. More please! Just upgraded wife and I’s desktops to Core i7 950s. I support those who support SC2 and ESPORTS - sponsorship works!”

Comments from reddit.com/r/starcraft

“ “

“ “

Events

The 2012/13 season will consist of six live events in Europe, Asia and America. Presence is guaranteed in China, Germany and

USA. Possible additional event locations are Poland, Ukraine, Canada, Singapore, Brazil and India.

Likely trade shows are:

» Gamescom – Cologne, Germany (August 2012)

» ChinaJoy - Shanghai, China (July 2012)

» Ani-Com & Games – Guangzhou, China (October 2012)

» Poznan Game Arena, Poznan, Poland (September 2012)

» CeBIT – Hannover, Germany (March 2013)

Growth

The likely replacement of the old and outdated Counter-Strike 1.6 with the upcoming Counter-Strike: Global Offensive should

increase all key statistics even further compared to the previous season.

NEXT SEASON – PRELIMINARY PLANS

PR CONTACT

Ibrahim Mazari Director PR Mail im@turtle-entertainment.de Phone +49 163 5196461 Skype ibrahimmazari

PRODUCT MANAGER

Michal Blicharz Director of Pro Gaming Mail mbl@turtle-entertainment.de Phone +49 177 649 24 98 Skype m.blicharz