TV CONNECT 2014

Localised Content: An introduction to Nollywood

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NOLLYWOOD IS THE WORLD’S SECOND LARGEST MOVIE INDUSTRY IN TERMS OF OUTPUT

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WORLD’S SECOND LARGEST MOVIE INDUSTRY

BOLLYWOOD 3,000 MOVIES/YEAR

VALUE $2.5B / YEAR

NOLLYWOOD 2,000 MOVIES/YEAR

VALUE $0.3B / YEAR

NOLLYWOOD HAS A MASSIVE OPPORTUNITY AHEAD

NOLLYWOOD REVENUE (EXCLUDING PIRACY) INCREASED FROM $50 MILLION IN 2002 TO

ALMOST $300 MILLION IN 2010 (+18% P.A.).

By comparison Hollywood revenues equaled $50bn and Bollywood revenues equaled $2.5bn in 2010.

Nollywood films released per year rose from 500 to 2,000 between 2002 and 2010.

Remarkably Nollywood exists as a film industry without any government support.

What ‘THEY’ say:Poor quality sound, poor production values &repetitive narratives 4

What we say:Powerful storytelling, creative use of

limited resources & entertaining5

African stories… by Africans… for Africans.

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WE WORK WITH SUPERSTARS.

You have probably never heard of them. Maybe you never will. But almost every African knows them.

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NOLLYWOOD AND THE DIASPORA

We heard that Nollywood is popular in the Diaspora.

According to the World Bank, there

are over 40 million people of African

descent living in Western Markets.

North America : 39.16 Million

Europe: 3.51 Million

IN 2009, THIS WAS HOW PEOPLE WOULD CHOSE A NEW NOLLYWOOD FILM TO WATCH. CONFUSING OR WHAT?

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THANKS TO TECHNOLOGY

iROKOtv set the content free and made it available in the US, UK and around the world, allowing the Diaspora to access home produced content that resonated with them.

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IROKOtv HAS THE LARGEST CATALOGUE OF NOLLYWOOD

MOVIES.

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OUR BUSINESS MODELTHE SUCCESS OF iROKOtv

We buy online movie licences from movie

producers.

We stream the movies on irokotv.com and make money

from ad sales and our subscription service iROKOtv

PLUS

Additionally we sell licences to airlines, tv channels and

partners.

WE HAVE SUCCESSFULLY REORGANISED AND STRUCTURED THE NOLLYWOOD MOVIE DISTRIBUTION PROCESS.

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AVAILABILITY ON ALL PLATFORMSTHE SUCCESS OF iROKOtv

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OUR CURRENT REACH

THERE IS ROOM FOR GROWTH.

10.3 MILLION PEOPLE REACHED ACROSS ALL CHANNELS IN 2013.

OUR MISSION IS TO REDEFINE HOW AFRICANS ACCESS CONTENT

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TV CONNECT 2014Thank you

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@CharlesAji