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Human & Technology Powered Self-Tracking for Health Source: Pew Internet and American Life Project, 2013 Today Tomorrow 49% % of self-trackers who monitor their health status "in their heads" 34% % of self-trackers who use pen and paper to monitor their health status 21% % of self-trackers who use technology to monitor their health status This data (collected from a group of digital health early adopters) suggests it may take time for technology-enabled self-tracking to reach the mainstream !#$%&'() 37% 37% of active digital health consumers say they have tracked their health status using technology: Web, mobile or another device (such as a Fitbit) Source: Enspektos, LLC, 2013

Is Quantified Self's Future Bright or Cloudy? The Data Tell the Tale

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Page 1: Is Quantified Self's Future Bright or Cloudy? The Data Tell the Tale

Human & Technology Powered Self-Tracking for Health

Source: Pew Internet and American Life Project, 2013

Today Tomorrow

49% % of self-trackers who monitor their health status "in

their heads"

34%

% of self-trackers who use pen and paper to monitor

their health status

21%

% of self-trackers who use

technology to monitor their health status

This data (collected from a group of digital health early

adopters) suggests it may take time for technology-enabled

self-tracking to reach the mainstream

!"#"$"%"&"'"(")37%

37% of active digital health consumers say they have tracked

their health status using technology: Web, mobile or

another device (such as a Fitbit)

Source: Enspektos, LLC, 2013

Page 2: Is Quantified Self's Future Bright or Cloudy? The Data Tell the Tale

Infographic Produced by Enspektos, LLC

This infographic features data on the future of the quantified self (or health self-tracking) movement. Enspektos, LLC collected this data via its ongoing research initiative digihealth pulse.

digihealth pulse is the world's first ongoing tracking study examining how digital health early adopters (or active digital health consumers) use digital technologies and are influenced by health Web and social media content. Learn about free and premium digihealth pulse insights at www.digihealthpulse.info.

Enspektos is a digital health marketing communications innovation consultancy. Our mission is to provide our clients (and the larger health industry) with insights and advice that help them use digital technologies to activate providers, patients and others to take action around health and wellness. Learn more about Enspektos at www.enspektos.com.