Isle of Man Bay Festival Social Media Case Study

Adrian Niculescu Business Development Manager @ Crystal KBC Group & Social Media Strategist @ Clubv3

Social Media Campaign Case Study

www.adrianniculescu.com www.clubv3.com

The festival and the artists

The venue: Nobles Park, Douglas, Isle of Man (British Isles)



The social media campaign had three phases:

The social media campaignfor Bay Festival had

three phases:1. Before the event2. During the event

3. After the event and will continue with the communication

and campaign for Bay Festival 2011!

Channels used:

Facebook, Twitter, Youtube, MySpaceBlogs, Tumblr, Posterous, LinkedinPress releases, Social bookmarking sites


Facebook group


Facebook page

Twitter account

Blog posts on Greenfield Blogs network

Press releases

Social Bookmarking sites

Youtube account and videos on other channels with thousands of views


Artists posting live from the event to Twitter and Facebook

DJ Ironik

Rick Astley

Curiosity Killed the Cat

DiversityThe Coronas


RichardHolmes(Clubv3)

JonathanIrving

(OrganizerBay Festival)

AdrianNiculescu(Clubv3)

Quote from www.bayfestival.im after the event


The conclusion?

With the massive success of the recent Isle of Man Bay Festival,

organisers have confirmed it will be back in 2011.

Over 25,000 people attended the festival over the three days, with

the Sunday afternoon ‘X-Factor meets Britain’s Got Talent’ show

pulling in a capacity crowd of almost 8,000 people.

Based on police estimates, that is a bigger crowd than the one that

descended on the prom for the busiest night of the TT

entertainment.


Thank you!

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Entertainment & Humor

Isle of Man Bay Festival Social Media Case Study