It's 2010. is your business social. milena regos

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It’s 2010. Is your Business Social?

Thursday, October 7, 2010

Why do you want to listen to me? I’m a marketer. I’ve been involved with advertising and marketing since 1990 but in reality since I was a kid. I’ve been marketing online since 1996. I was one of the first people to purchase a banner on Yahoo. I’ve worked with some big (Johnnie Walker, Marlboro, Nestle, Pepsi, Vail) and small clients. I have been presented with multiple marketing awards: AMA, ADDY, MarCom Gold Award. I have been on social networks since 1997. I love connecting with smart people online and offline. The doors to this room are locked!!!

Milena Regos. Blog: OutandAboutMarketing.comTwitter @milenaregos. LinkedIn: regos.

Presentation slides available on: outandaboutmarketing.com


•WHAT DO YOU THINK SOCIAL MEDIA IS?

•HOW DO YOU USE IT?

•WHAT WORKS FOR YOU?

•WHAT DOES SUCCESS LOOK LIKE?

•WHAT IS YOUR BIGGEST CHALLENGE?



TODAY people share what they had for BREAKFAST!


and this is supposed to make companies realize there’s a HUGE

OPPORTUNITY?


1 in 4 Americans have posted comments or reviews online about

products or services they buy

Source: Pew Internet & American Life Project Oct 2010


exists because of lack of TRUST


trust is at an all time low

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38% trust business to do what is right

18% trust advertising

20% believe what they hear from the news

42% believe in ghosts

76% believe in miracles

Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009


92% trust recommendations from people they

know

Source: AdWeek Dec 09



Why people are on social networks?

Keep in touch with friends 75%

For fun 55%

Keep in touch with family 41%

Invited by someone they know 30%

Keep in touch with classmates 30%

Keep in touch with business network 5%

Job searching 4%

Business dev’t/Sales 3%

Searching for new hires 1%

Other 4%

Source: eMarketer July 09


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89% expect to be able to interact with brands

Source: WebProNews Oct 09

89% expect to be able to interact with brands


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We no longer count eyeballs. We look at engagement.



> 500 mil active users 50% of active users log on to Facebook in

any given day57% are women

70% are outside of the USAverage user has:

130 friends spends >55 min/day

likes 9 pieces of content each month

writes 25 comments each month Fans 4 Pages each month

is invited to 3 events per month is a member of 13 groups

There are more than 100 million active users currently accessing Facebook through their mobile devices.



Facebook vs Google

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Source: eMarketer Aug09, Harvard Study June 09, Brian Solis Oct 09, Tara Hunt “Yes, I do mind the Gap”, TechCrunch June 10

190m + estimated ‘users’65 mil tweets/dayonly 21% are active

57% womenmen have 15% more followers

66% under 25 yrs old85% tweet <1x per day

1.1% tweet >10x per day94% of Twitter users have <100 followers

0.68% of Twitter users have >1000 followers


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SOCIAL IS THE NUMBER 1 ACTIVITY ON THE NET

more popular than email, porn and search


When Lufthansa lost my bag I tried to contact them by telephone, email,

online form. #FAIL


So I wrote about it on my blog, tweeted, Facebooked


And received a response within 24 hours!


facebook: >500mil. userstwitter: >120 mil. users

foursquare: >1 mil. users

Source: Tara Hunt


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What do you think is going to be the next big thing?





Credit: www.dirjournal.com


http://www.dirjournal.com

http://www.dirjournal.com

66% of communication professionals have done nothing with the feedback gleaned from

social networks

Source: MarketingSavant.com


49% of organizations still don’t have a specific approach to social media

Source: MarketingSavant.com


Listen Plan Engage Measure

As simple as this


Start with listening


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LISTEN


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Source: Marketech

look for evangelists and help spread the good word

Best Practices for Monitoring the Conversation


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Engage with middle ground consumers to influence them

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Source: Marketech


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Look for “incidental detractors” and engage with them to fix problems.

Source: Marketech


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Source: Marketech

Seek out and minimize “determined detractors” - the people who just can’t seem to be happy


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Paid Listening Tools - ScoutLabs


With free or paid

tools you can listen

online


and hopefully avoid thisThursday, October 7, 2010

and catch a problem before it gets too big



Increase your Facebook likes

Keep content fresh

Keep it interestingPromote a contest via Facebook

(WildFire)

Give fans something they can’t get anywhere else (Discounts)

Encourage interactionThursday, October 7, 2010

to get access to exclusive content

for fun or entertainment

to get updates on upcoming sales

to get updates on future products

to stay informed about the activities of a company

to get a “freebie”

to show my support for the company to others

to receive discounts and promotions 40%

39%

36%

34%

33%

30%

29%

25%

How to get Facebook fans to like a page

Source: ExactTarget 2010 Survey


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3,000 likes


Engage your fans. Reward.


Have fun


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Contests generated good amount of traffic


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• Google Analytics

•WebTrends

• HootSuite

• Sentiment

• Share of Voice

• Trends

• $$$


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www.jenschimdtphotography.com

Jen Schimdt Photography


http://www.jensc

http://www.jensc

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http://www.jensc

http://www.jensc

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http://www.jensc

http://www.jensc

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The ROI from social media:In 1 year718 fans$2/day $16 to every $1



http://www.jensc

http://www.jensc

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“I'm not only selling my work, but my personality, and social media is the ideal

platform for it.” Jen Schmidt


Milena [email protected] @milenaregosslideshare.com/milenaregos775-771-6863All images photo credit Creative Commons unless otherwise indicated. Share/remix/reuse.


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It's 2010. is your business social. milena regos