It’s only advertising.

jan.dejonghe@bbdo.be @dejeanzelf

A behind the scenes of 25 years in advertising.

The nicest job in the world.

1.How to get famous women

of 50+ naked on a nationwide

billboard campaign.

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FOR LIVE

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2.We know it wasn’t meant

to, but we want

your mood film on air.

3.It’s a pitch.

Let’s go all the way, and present real commercials in stead of storyboards.

4.Sorry, you didn’t win silver

at Cannes.There was a very similar ad that did.

5.We’re sorry.

Your proposal was very similar to your competitor,

but you didn’t win the pitch.

6.How did we do before

photoshop, CGI and 3D?

7.How to find that one talented

actor that makes your ad stand out from the other ads with

kids.

8.You shoot an ad with the most famous weather forecaster.

Two days before airing, he dies. What do you do?

9.These commercials were

written, approved, shot and edited.

But…they never aired. Guess why.

10.“This is really a great ad. I buy

it!”Sometimes a client

never gets the second degree.

11.Sometimes you write

an ad in one day. Sometimes it takes more than a year.

This presentation is still work in progress

and will always be. Contact me if you want to discover the full stories.