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Strategy and plan for leveraging the opportunities by creating, publishing and monetizing videos online. Online video is drawing its prominence and presenting opportunity to capture attention and customer engagement. Online video has proven a successful business model for many artists, publishers and content creators. However, to leverage the benefit holistic thinking and planning is required for assuring the success. This presentation will help you get the insight that will help you plan your video publishing strategy right.
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Leveraging online video
Ishwar JhaCofounder & CEO
avaniTV Solutions Private Limited
So, how online video is doing?
So, how online video is doing?
So, how online video is doing?
ˆ Over 800 million unique users visit YouTube each month
ˆ Over 4 billion hours of video are watched each month on YouTube
ˆ 72 hours of video are uploaded to YouTube every minute
ˆ 70% of YouTube traffic comes from outside the US
ˆ YouTube is localized in 43 countries and across 60 languages
ˆ In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
ˆ YouTube is 4th most popular website in India
So, how online video is doing?
What videos the world is watching on YouTube?
What video India is watching on YouTube?
What popular channels for the world on YouTube?
What popular channels on YouTube from India?
Is there original programming success?
Is there original programming success?
Is there original programming success?
How about engagement?
By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
How about brand recall?
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
Out of 100 search results list 70% contains video
How about search?
Video probability of appearing on 1st page is 53 times higher than text
52% of senior executives say their tablet is replacing their PC
How about executive?
By 2015, companies will generate 50% of web sales via their social presence and mobile apps.
By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
How about volume?
Out of 100 search results list 70% contains video
So, what is the story?
52% consumer says watching product video makes them more confident to buy the product
Out of 100 search results list 70% contains video
65% sr executive visit vendor website after watching video~~~forbes magazine
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
By 2015, more USA internet users will access the web via mobile than through PC
52% of senior executives say their tablet is replacing their PC
By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
By 2015, companies will generate 50% of web sales via their social presence and mobile apps.
Video probability of appearing on 1st page is 53 times higher than text
TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
new primetime?
There is new
primetime shift taking place
Cloud computing represents manyopportunities to improvecompetitive advantage by getting contentto multichannel, multiscreen for monetizing the opportunity faster
Online Video
Success lies on
knowing the art of deliverin
g relevanc
e not noise?
Strategy for Leveraging
Digital Video Opportunity
So, do you want to leverage the opportunity in digital video?
Strategy for Leveraging
Digital Video Opportunity
#positioning
#product #monetization
#production
#organization
What’s your portfolio
- Design Distinctiveness
- Pricing model- Who’s your
audience- Timeline and
timeliness
#positioning
Content Scope
- Channel plan
- Uniqueness- Adapted vs.
syndicated- Exclusive
content
#positioning
Playground
- Platform and publishing partners
- Multi channel strategy
- Control- User
information
#positioning
Design
- UX & Aesthetics
- Optimization
- Multi format layout
- Navigation structure
#product
Aggregation
- Sourcing partners
- Social and cultural filtering
- Licensing and IPR issues
#product
Social Media Integration
- Social media sharing
- Recommendations
- Social ambassadors and advocacy
#product
Pricing & Revenue Sources
- Subscription
- Ad supported
- Syndication revenue
- Multi Platform bundling
#monetization
Content Development
- Style & tone- Audience
segmentation
- Production workflow
- Editorial and publishing workflow
#production
Video Production Workflow
- Capture- Editing- Formatting- Timeliness
#production
Ownership Structure
- Stakeholders role and responsibility
- Channelizing communication
- Functional groups
#organization
Change Management
- Discovery and analysis of dynamics
- Managing change
- Operation changes to manage change
#organization
Stakeholders’ Relationship
- Stakeholders’ relationship
- Publishing partners relationship
- Content partners relationship
#organization
Lets take th
e first ste
p…
Ishwar JhaCofounder & CEO
avaniTV Solutions Private Limited
