1. Start an attractive company page. Spend some time on the
copy for your company page. Optimize your company page for
searches. Expand beyond your company page with a Showcase page. Get
people talking with a LinkedIn group
2. Invite the right people to your LinkedIn groups Actively
search for new leads Update your company page regularly to drive
followers to your website Monitor and adjust your strategy as you
go Get your entire team involved in your LinkedIn strategy