Lipton Mega PacmanCampaign Summary

(August 31, 2013 – October 4th, 2013)

EXECUTIVE SUMMARY

With our Mega Pacman Game, we served our objective of creating an awareness of Lipton Mega Daane in Karachi. We managed to create a major buzz Mega Daane. This campaign brought us a total of 16,651 new fans in 5 weeks as we were able to deliver 7,639,845 impressions generating a sum of 18,879 actions. A testimony to our idea & execution, over 3,700 fans registered for the game. Leading to over 14,000+ game plays.

Our ER rose during the campaign to around 5% with the total reach of 1,065,696 and fans crossed over 275,000.

WHAT WE WANTED

• To create a awareness about the launch of Lipton Mega Daane in Karachi and highlight key points:• Strong taste• Refreshing aroma• Behtareen Danedar chai• Price point (Rs. 25 cheaper than the competition)

• Creating a buzz on digital related to Lipton Mega Daane and by giving away a prize to the highest scorer

• Considering our TG is familiar with the Pacman game we can tempt them to play the game easily and make them share maximum stories about Lipton Mega Pacman on their timeline

OUR IDEA

To develop the game on Karachi’s map with different corners of the board

named after popular places e.g. Tariq Road, Clifton Beach etc.

Attract our fans to relive old memories by playing this fun game and having a

good time, and to challenge their friends by beating the top score to win a

Sony Cybershot Camera.

EXECUTION OF FACEBOOK

WHAT WE ACHIEVED

KPIs Committed Achieved % Increase

Impressions 5,263,158 7,639,845 + 45.16%

Fans 9,474 16,651 + 75.75%

Clicks 10,526 31,727 + 201.42%

Interactions 10,000 14,445 + 44.45%

ADS ON FACEBOOK

• Impressions Committed: 5.2m

• Impressions Achieved: 7.6m

• Reach: 528,638

• Actions: 18,879

• Clicks: 31,727

• Game Plays: 14,445

Thank You!