MacGuffin

Creative Digital Media Design

Team:Krishna Kashyap Yakkala P13206371Venkata Sai Avinash Chowdary P1324033X

CONTENTS

1. Title of the Project2. The Client and The Idea3. Aim4. Objectives5. Outcomes6. Design Scope and Approach7. User Journey8. Methodology9. Time Plan10.References

TITLE OF THE PROJECT

M A C G U F F I N M V P

THE CLIENT & THE IDEA

The Client related to our project is Mr. Stuart G Hall, CMO at toucan. He planned to launch a short video application for moviegoers. So he named the application as Macguffin.

As he wanted to test this application he launched it as a Minimum Viable Product.

MVP or Minimum Viable Product:The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Macguffin:Macguffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation as to why it is considered so important. It might be something which pops out of your mind when you watch a movie or scene in a movie or shot in a scene or a dialogue in a shot

MVP CREATED BY THE DEVELOPER

Logo Screen Menu ScreenLoading Screen

MVP CREATED BY THE DEVELOPER

Search Screen Macguffin Screen

Testing the MVP created by the developer.

It is just a basic structure of the idea.

They used instagram application to record videos and linked them to the application.

They named the MVP as Puffin.

They wanted people to record and upload macguffins.

They included search to search the macguffins.

“What’s Hot” is also a feature they wanted it to be on the application.

AIM

The aim of the project is to test the MVP created by the developer and to demonstrate whether the app worth progressing from a user perspective and use this to develop a prototype.

OBJECTIVES

Secondary ResearchPrimary ResearchTesting the MVPDesigning the PrototypeCreating Video

OBJECTIVES

Secondary ResearchMarket Analysis

Websites Movie Reviews

Professional Critic

Reviews

User Critic Reviews Macguffin Trivia User

RatingVideo

ReviewsUser

comments

Roger Ebert

Rotten Tomatoes

Meta Critic

Yahoo! movies

OBJECTIVES

Secondary Research

IMDBNew releasesTriviaAwardsPlot summaryUser ReviewsRelease datesUser RatingsTrailers

OBJECTIVES

Secondary Research

Market Analyses Mobile Applications

Rotten Tomatoes:

Features:Latest updates about movies.Latest releases and their information.Critic ReviewsUser Reviews

User ratings.Cast and Crew details.Interviews.Trailers.Show times and Tickets.

OBJECTIVES

Secondary Research

Market Analyses Mobile Applications

IMDB:

Features:Latest updates about movies under shoot.Latest releases and their information. Market results

Trailers and picture galleriesShow times and TicketsUpdates on Blue-ray & DVD’s

Market Analyses Conclusions

Secondary ResearchOBJECTIVES

Websites and Applications Macguffin

APP: IMDB, Rotten tomatoesWEB: IMDB, Meta critic

Latest releases and information about the movies

APP: IMDB, Rotten tomatoesWEB: IMDB, Meta Critic

Trailers and pictures

APP: IMDB, Rotten tomatoesWEB: Meta critic

What's New

APP: IMDB, Rotten tomatoesWEB: IMDB, Rotten tomatoes

Show times and Tickets

Macguffin Macguffin

Primary ResearchOBJECTIVES

Questionnaire Results and Analysis

As a part of primary research, we prepared a questionnaire and shared it over social networking website. We ended up with 107 responses.

Aim of Questionnaire:To know what age group should be concentrated .To know how people are interested in movie reviews.To know what features are to be included in the app for better usage.To get better understanding about Applications what people use in their smart

phones.To know whether users use this kind of application.



Age Group

16-2526-3536-45

Do you write a review after watching the movie?

yesno

If yes? Where?Rotten TomatoesMeta CriticYahoo! MoviesPersonal Blogs

Do you ever check the review of the movie before watching it

yesno

4.25.8

What kind of reviews do you prefer?

User Reviews and RatingsProfessional Film Critic Review

Category 1 Category 2 Category 3 Category 40

1

2

3

4

5

6

imdbSeries 2Series 3



imdb rotten tomatoes

meta critic

guardian Yahoo! Movies

Roger Ebert

05

101520253035404550

What websites do you use for reviews?

Entertainment Productivity Utilities Social05

10152025303540

What kind of applications do you usually download?



yes55%

no45%

If an app existed that allowed you to add your own video reviews of a movie would you use it?

If yes would you use it immediately after leaving the cinema?

yesno



Features of application0

2

4

6

8

10

12

14

16

movie reviewsshowtimes and ticketsupcoming movies and trailersrate moviesmanage your watch listgallerycritic reviewsbox office resultscelebrity birthdaystrivianotifications to your mail

Sales

1st Qtr2nd Qtr3rd Qtr4th Qtr

Primary ResearchOBJECTIVES INTERVIEWING FOCUS GROUPS

We selected 10 people and explained the concept of MACGUFFIN. We asked them to watch the movie - Godfather (1972).Later we interviewed and noted their Macguffin. So we found out that 8 out of 10 have different Macguffin and two have similar

Macguffin.So we discussed the result with the ten members and they were happy that they

go to know about other Macguffin.Then we showed the application and asked them to review.

Result

Same MacguffinsDifferent Macguffins

“Its exciting to know others macguffins. If this application existed, I would definitely use it”

“It should not be limited to macguffins only, It should be like a social networking for movies and macguffins too”

Primary ResearchOBJECTIVES PREZI PRESENTATION

As part of the project, we created a prezi presentation To know how can people understand the concept of

macguffin.To know the feedback about the application.

Primary ResearchOBJECTIVES Conclusion

Features of application:MacguffinsWhat's New?Show times and TicketsTrailers and Wallpapers

Structure of MacguffinWell connected with people like facebook.Should have information about upcoming

movies like IMDB.Should have video macguffins like personal

videos in instagram.So that users can have new and enjoyable

application with what they can be never bored.

Primary Research

•Survey design

·Interviewing client

·Selection of focus groups

·Questionnaires to focus group

·Generating reports from questionnaires

·Study about other movie review websites and applications

Secondary Research

•Interviewing selected focus groups

·Evaluating the feedback from focus groups

·Understanding design requirements

·Development of concept for app design

·Organizing β user group

Testing

•Testing the functionality of the app

·Testing the design created by the developer

·Testing the design compatibility for different screen resolutions.

·Organising β user group and validating the feedback

Designing the user interface

•Creating concept of the design

·Applying different colour patterns for the interface

·Designing user friendly layout

Making Video Presentation

•Making video presentation using Adobe After effects and Adobe Premier Pro

Methodology

Design Scope

Aesthetic IntegrityConsistencyDirect ManipulationMetaphorsUser Control

Key points for designing an app for IOS

Mood Board

Design ApproachRich Usability Vs Flat Usability Design

Flat Usability Design:To create a sense of clarity.To create simplicity for the user.To remove the need for distracting

ornamentation.

Concept Design

Logo

Background Colour:

To spice things up when you feel time is dragging.To become more involved in something.To increase creativity.Relief from things becoming too serious.

Orange is associated with the benign warmth of the sun. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.

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TIME PLAN

Structure of App

Outcomes

A video which shows the re-designed prototype user interface and its functions.

And YES, this application has a lot of potential to draw users to use it and get addicted to it.

ThankYou

Entertainment & Humor

MacGuffin