RESEARCH AND PLANNING: MAGAZINE

TREATMENT

• Age- 16-25 year olds• Gender- both but

predominantly male • Education- student• Annual income- not

much• Disposable income-

enough for loyalty to brands

• Buying habits- clothing e.g. converse, skinny jeans

• Demographics- D and E• Psychographics-

strugglers, hedonists, rebels and maybe individualists

TARGET READERSHIP

• Masthead• Colour scheme-

mainly black, red, white, blue and some yellow

• A famous or new band or solo artist on the cover

• An A4 magazine• 100+pages• There is also a lot

on the cover to how the audience there is a lot in the magazine

• Average price for the magazine is £2.40-£6.00

FORM AND STYLE

• Band profiles• Gigs• Festivals coming up• Adverts- instruments, clothing

brands, etc.• Charts• New music • Interviews• Reviews • Double page articles on the

person on the front cover

THEMES AND TYPICAL FEATURES

• Converse• Clothing shops e.g.

sohos• Musical instrument

shops

POTENTIAL ADVERTISERS

• People who are in the music industry

• Aged 18-30• Male and female• Experienced writers

and designers

EDITORIAL TEAM