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Learn the background of Xbox "Lips" and "Fable II" campaigns from brainstorm to delivery. This session highlights interactive video and gaming experiences using Microsoft Silverlight, Microsoft .NET, and Windows Mobile technologies under tight production timelines.
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Xbox Fable 2, Lips & Gears of War 2Brainstorm to Delivery
Charles Duncan Jr.AKQA
6 Global Offices
Innovation Through Collaboration
Waterfall Bad for Innovation
IterativeGreat for Innovation
Areas of Collaboration
Fable 2
Marketing Channels
Console GameWebsiteOnline GameMobile GameXbox Arcade GamesOnline BannersFacebookTV
Multichannel Integration
Chicken Kickin Games
Lips
Silverlight 2 Web Experience
Collaboration Areas
Creative and Dev teams needed to understand rewards and limitations to using new technologyOptimizing video shoot for website playback
Gears of War 2
Community CollaborationFinding clues to unlock contentSubmitting content that would end up on the site
Unreal Engine 3Unprecedented access to contentWorking with game developer to use the engine
Various Parts of ecosystem needed to be brought together
URLs
Lips: www.xbox.com/lips Fable 2: www.fable2.xbox.comGears of War: http://gearsofwar.xbox.com/lastday/
Innovation Through Collaboration
Using new technologiesLeveraging multiple communication channelsCommunity Engagement
