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Topicsforreview.

Objec1vesofthisdocument

Execu2veSummary

SuperstoreConcept

‐WorldFootballExperience

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MarketTrends&Tendencies

 One of the most important technology trends over the next 3‐5 yearswill be the effort toembedthedynamicsofnetworkedapplica2onsineverydaylife

 While total new handset sales will fall 10.1 percent year on year through 2009, sales ofSmartphonesareexpectedtogrow35.3percent

 PlaBormandapplicaConsdevelopmentareinmanycasesalreadyreapingthebenefitsofopensource components and approaches, with LiMo Founda2on, Android and the SymbianFounda2onbeingthemostsignificantdeviceplaBormsinmarket

 The growing importance of open source content development is reflected in the efforts thatApple,Google,Nokia,MicrosoO,QualcommandAdobehavegonetofacilitatedevelopmentandaroutetomarket

 The impact of improved mobile phone´s capabiliCes suggest that Mobile has become anexpressionofpersonality,lifestyleandmostimportant:entertainment

Mobilehasbecomeanexpressionofpersonality,lifestyleandmostimportant:entertainment.

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mmCHANNEL’svisionallowsaServiceProvidertomovefroma“Ver1calStore”focustoanen1re“CustomerExperience”solu1ontomeetconsumerdemand.

mmCHANNELValueProposi1on

ExtractsfromrecentstudiesoOenstate:‘Thenumber1problemforserviceproviders[forsellingcontent]ishandlingthecomplexi;esofmanaginganddeliveringcontentinafastgrowingmarketwherecontentandmediaformatstogetherwithdevicesarerapidlyexpandingandchanging’

mmCHANNEL’sDigitalEntertainmentServicePlaUormisatoolthatsignificantlycontributesto:

  EnhancingServiceProviders’Brand

  Drivingdatatrafficands2mula2ngcustomeracquisi2ons

  Genera2ngaddi2onalrevenuestreams

  Providingcompellingcustomerexperiences

  Managingservicecomplexity,thusreducingopera2ngcosts

Furthermore,mmCHANNELisevolvingitscurrentValueAddedServicesofferingwithastrongfocusonUserInterac2onthroughthecreaConofaSuperstoreandMobileApplica2on

mmCHANNELS’sSuperstoreServicePlaUorm,mmINTERACT,plusspecificconsumer‐centricmobileapplica2ons,createaWorldFootballExperiencethatputsyouontopofyourgame.

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SuperstoreConcept‐WorldFootballExperience

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A“Superstore”isa‘joined‐up’userexperiencethatisharmonizedacrossallcontent&servicetypeswithpowerfulretailing&managementcapabili1es

SuperstoreConcept

 Onthemobileandweb,customersareexpec2ngabe[erretailingexperience(‘MePortal’)thatispersonalisedtothembasedonactualsalesorusageinforma2on

 A“Superstore”is:mul2‐channel/contentagnos2c/customercentric

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mmCHANNEL’sSuperstorePlaQorm‐mmINTERACT

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Theinten1onofthisInterac1veChannelistoprovideaCommonVirtualFrameworkforallcustomerneedsandoneConsumerToolkitspecifictotheWorldFootball.

mmINTERACTFeatureComponents

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3DGoalsforWebandMobileConcept

MobileApplica1ons–SpecificWorldFootballFeatures

Alltheinterna2onalleague’sdecisiveac2onsarenowavailableonmul2‐screensgatheredas:

  Right free 3D Video clips; perfectreproduc2onsoftheho[estac2ons.

  Video clips gathering audio comments,stadium ambient sounds and wri[endescrip2onoftheac2on.

  Video clips including various viewpointssuchasbirdview,playerview,ballview...Etc.

TVac2onsnapshot.

RealscreencapturesasseenonaNokiaN95

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3DGoalsforWebandMobileConcept–CoverageandChannels.

MobileApplica1ons–SpecificWorldFootballFeatures

The3Dsoccerliveservicecoverallthesoccerevents(na2onalleagues,championships...)andisreadytolaunch.3DsoccerlivecoversalltheEuropeanleaguessuchas:LaLiga/Premiereleague/Calcio...

Also available for Champions League and2010WorldCup

3D soccer live comments are available inEnglish, Spanish and other languages ondemand.

Theservicecanbeprovidedtomobilesby:• Viammsalert

• ViaWAPcompletedownloadsec2on

andWEB:• Freeconsulta2onandstreamingdownloads

3D Goals for all screens

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3DGoalsforWebandMobileConcept–ProductFeatures

MobileApplica1ons–SpecificWorldFootballFeatures

Deliveryformats

  Ar2ficial intelligence, allowing the automa2c reproduc2on of the teamstrategicmovementsinarecord2me.

  Visual Engine/cugng edge technology , gathering an amazing imagequality,andlevelofdetails.

2G10seconds100Kb

176x144pixels1cameraview

3G30seconds600Kb

176x144pixels3cameraviews

Includesslowmo1on

Web30seconds

6Mb352x288pixels3cameraviews

Includesslowmo1on

Each ac2on is perfectly reproduced thanks to advancedtechnologies.

  A huge 3D anima2on library, containing real player'smo2on captures, such as scissors, kicks, shoots etc...moreover the physical features of the players (skincolour,hairstyle...)arerespected.

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WorldCup:Geo‐loca1on–“LocalMapsWorldCup”

MobileApplica1ons–SpecificWorldFootballFeatures

•  LocalMapsWorldCupisaMobileApplicaCongearedtowardavisitortotheFIFAGamesinSouthAfrica

•  TheApplicaConactuallyworkslocally(althoughpermitspossibilityforWiFiconnecCvityifanetworkisavailable)withmapsunloadedinthehandsetowner'sterminal

–  YoucanestablishyourposiCon(ortheoneofyourhotel)andrelateittotheoneofthestagesinwhichtheWorldCupisgoingtotakeplace.

–  Establishroutesonhowtogettoagame

–  IncorporatesaTransportaConGuide–  Barsandrestaurantsinthevicinityofthe

stagesofwhereyouarelodged

–  PointsofInterestLocater

–  WiFiLocater–  Architectureapplicabletoanytypeofterminal

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WorldCup:Sports–“Pic&Win,TheBestWorldCupPhoto”

•  Pic&WinisaUGCapplicaConinwhichtheusersuploadtheirphotos/videosoftheWorldCupwiththepossibilityofbeingvotedorofbeingcommented

•  FeaturecomponentsincludethegeneraConoftops,recent,etc.

•  ExportablearchitecturetoanyothertypeofeventoncetheWorldCupfinishesandlosesuse

MobileApplica1ons–SpecificWorldFootballFeatures

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WorldCup:Sports–“SupportMyTeam”

•  “SupportMyTeam”isaMobileApplicaConavailableonallhandsetsthatallowsusers,fromSouthAfricaornot,tofollowthelatestheadlines,scoresandoverallprogressoftheirfavoriteFootballteamplayingintheWorldCup

•  Plus,Teamhistory,playerbiographies,connecContoothercommunitymembersandmoreareprovidedtotheFootballfan

•  Aswell,directlinkstoallinformaConregardingtheresultsoftheWorldCupplaycanalsobeaccessed;including:–  TheNews–  Alert(RSS)–  Wallpapers–  RBT

–  Photos–  Games

MobileApplica1ons–SpecificWorldFootballFeatures

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Plus,mmCHANNELcanoffermanymoreapplica1onsforatotalconsumer‐centricexperience...

MobileApplica1ons–Addi1onalWorldFootballFeatures

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…culmina1ngintoaWorldFootballServiceOffering,leveragingtheadvancesofthemmINTERACTSuperstoreandmobileapplica1onsbasedonleadinghandsets.

MobileApplica1onDevelopment–CandidateConcepts

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NextSteps  SignNDA–Thisweek

  Receivefeedbackfromyou–Thisweek

  Prepareanddiscussaconceptbriefbefore–2weeks

  Discusscommercialsandpreparefinaloffer–4weeks

  Nego2ate and sign Le[er of Engagement – 6‐8 weeks – Ready to startworkinginNovember2009

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BuildingThroughInterac2on