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Here is a brief introduction to social games. I tried to put simply the differences between the online (PC) social games today vis-a-vis the mobile social games. I also describe the market growth potential in social games - a large part we see in mobile social games and also the huge growth in Asia. Also, I am trying to put a framework together on the market players in mobile and online social games. Feel free to help comment on what I could do better in this deck, which is pretty much work in progress as we speak.
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Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
MOBILE SOCIAL GAMESMARKET OPPORTUNITIES
The Social Games market is HUGE!• Worldwide social gaming market are set to grow from ~USD 6
billion in 2012 to ~8.6 billion in 2014• non-facebook games revenue out-strip facebook games revenues by more than
50%
• 40% of worldwide social gaming revenues will come from Asia• Asians are more status conscious, and will purchase more avatars or in-game items
to better represent themselves.
• Zynga made US $300M in a quarter in 2011 via PC online social games and Gree made US $400M in the same quarter.
Source: Lit search (Gartner, Venturebeat, Industrygamers.com, Techcrunch) Nelson Wee’s Profile | Twitter: @nelsonwee
What are (Mobile) Social Games, really?
Play viaMobile
Play viaPC
Online Social Games (e.g. via Facebook)
Mobile Social Games (via gaming social networks)
Nelson Wee’s Profile | Twitter: @nelsonwee
(Mobile) Social Games Market Players
Mobile
PC
Non-Facebook Facebook
Nelson Wee’s Profile | Twitter: @nelsonwee
A Gamer for Every Game
Play via Mobile Play via OnlineNelson Wee’s Profile | Twitter: @nelsonwee
Thank You
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
Multimedia Group
